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Why 'Millennials' Are Impulse Shoppers
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“They may be time and money compressed, but they live in this 24-hour
'on' lifestyle, and so, for most Millennials, it’s more about getting it done
rather than getting the best deal,” Seitzinger said. “They’re asking, ‘Hey, do I
have enough to [get] what I need to [get] right now, and if so, I’m just going
to do it.'"
15 Jul 09
The Customer Lens: An Approach to Customer Touch-Point Analysis : MarketingProfs Articles
Marketing article on The Customer Lens: An Approach to Customer TouchPoint Analysis
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