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Marketers Connect With Video Gamers
MARCH 20, 2008


Using games as part of integrated campaigns.

www.emarketer.com/Article.aspx - Preview

VideoGames interactivemarketing Engagement AdverGames Brands statistics trends

In November 2007, nearly 148 million US Internet users viewed widgets - representing 81% of the total audience, according to comScore’s November 2007 US rankings of the top web widgets.

www.marketingcharts.com/...s-largest-widget-audience-3181 - Preview

facebook myspace widgets statistics trends onlineadvertising marketing interactivemarketing

media companies are increasingly entering the marketplace for online games — called casual games — and treating them as new programming, not just online add-ons to their television properties.

www.nytimes.com/...18adco.html - Preview

casualgaming consumerbehavior interactive interactivemarketing marketing online games trends statistics