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Why 'Millennials' Are Impulse Shoppers
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“They may be time and money compressed, but they live in this 24-hour
'on' lifestyle, and so, for most Millennials, it’s more about getting it done
rather than getting the best deal,” Seitzinger said. “They’re asking, ‘Hey, do I
have enough to [get] what I need to [get] right now, and if so, I’m just going
to do it.'"
Lowe's Shoppers Have Their Reasons, but Home Depot's Have a Rationale, too | BNET Retail Blog | BNET
Private label peak has passed, says analyst
Branded food and beverage manufacturers are fighting back against private label, according to a Bernstein researcher, and after a switch caused by price ‘sticker shock’ many consumers go back to their favourite brands.
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