John l chen's Bookmarks

Monetizing you and your friends: The Social Web seeks social brand dollars




Posted by
Donna Bogatin
@ 5:13 pm


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How much is friendship worth? Billions, to the likes of social networking sites Facebook and MySpace. Facebook recently floated a $2 billion asking price and is in the process of “selling” a 0.5% equity stake to an ad agency for $10 million plus in trade and cash, and Fox is doing all in its power to make its MySpace $580 million plus acquisition multiply in value.


To reach the frothy financial goals, both MySpace and Facebook are commercializing “friendship” through social branding.


At MySpace, brands have member profiles and make friends with other MySpace members. At Facebook, members join Facebook brand groups, just like they join Facebook fraternity or hobby groups and display brand logos on their personal profiles.




Social branding may prove to be the ultimate product placement strategy.


In his scholarly work, “Some Economics of Personal Activity and Implications for the Digital Economy,”
Douglas Galbi
positis:


to understand the digital economy, one should focus not on atoms or bits, but on persons' activities and how persons interact with each other…personal activity, creativity, and sociability are goods in any sort of economy. Persons seek ways to occupy their time, they seek ways to make their own personal mark on their surroundings, and they seek interaction with and recognition from other persons. The most important aspects of new digital information processing and communications technologies are likely to relate to how they affect general patterns of personal activity, creativity, and sociability.


Galbi traces:


important historical facts about personal activity and commercial efforts to attract personal attention. First, increases in personal time spent with media as the primary focus of activity match closely increases in total personal discretionary time. Second, the share of advertising spending in total economic output (GDP) has been roughly constant long-term. Third, real advertising spending per person-hour spent with media has been roughly constant long-term. These historical facts suggest that the traditional approach of buying personal attention through media advertising cannot support relatively rapid growth in the digital economy, even with significant changes in media technology such as higher bandwidth and greater interactivity. The growth of the digital economy is likely to depend instead on growth of discretionary time and integration of digital technology into new forms of socializing, transacting, and spending time.

The most important characteristic of the new digital economy may be the increasing dependence of revenue on personal habits and norms rather than on the characteristics and values of products. While transactions for physical goods are simple and well-recognized, services compete in a much broader field of human interactions.


An example cited by Galbi—VOD:


As silly as it might seem to some, the success of video on demand may depend less on technology and content availability than on adequately replacing the perceived sociability of persons going together to a video store to look over pictures on empty boxes to select a movie to watch.

oday HP fields the computer industry’s largest technical services organization, with innovative processes and methodologies to help ensure consistent delivery capabilities in every corner of the globe.

ISEE gives you a simple, unified approach to monitoring your entire datacenter.

project management

Creative and inventive nature

critical thinking and problem-solving

keen intellect and the ability to learn new things quickly

work well in close collaboration

Applications division develops simply awesome consumer and professional applications for digital media and personal productivity

creative and innovative

analytical skills

project management skills

think strategically and execute tactically

a long and short term strategic thinker

flexibility and adaptability

negotiation skills

you can see the correlation between the product and the bottom line

daily interaction with cross-functional, international teams

flexible, develop strong relationships, see opportunities,

managing supplier performance and global supply chain issues

smart, energetic people

strategic thinking, negotiation, flexibility, and top-notch project management skills.

supports the development, procurement, manufacturing, and fulfillment

The competition comes in several forms:


The most significant competition is no consulting at all, companies choosing to do business development, channel development and market research in-house. Their own managers do this on their own, as part of their regular business functions. Our key advantage in competition with in-house development is that managers are already overloaded with responsibilities, they don't have time for additional responsibilities in new market development or new channel development. Also, Acme can approach alliances, vendors, and channels on a confidential basis, gathering information and making initial contacts in ways that the corporate managers can't.
The high-level prestige management consulting: McKinsey, Bain, Arthur Anderson, Boston Consulting Group, etc. These are essentially generalists who take their name-brand management consulting into specialty areas. Their other very important weakness is the management structure that has the partners selling new jobs, and inexperienced associates delivering the work. We compete against them as experts in our specific fields, and with the guarantee that our clients will have the top-level people doing the actual work.
The third general kind of competitor is the international market research company: International Data Corporation (IDC), Dataquest, Stanford Research Institute, etc. These companies are formidable competitors for published market research and market forums, but cannot provide the kind of high-level consulting that Acme will provide.
The fourth kind of competition is the market-specific smaller house. For example: Nomura Research in Japan, Select S.A. de C.V. in Mexico (now affiliated with IDC).
Sales representation, brokering, and deal catalysts are an ad-hoc business form that will be defined in detail by the specific nature of each individual case.

The objectives of this business plan are:





To provide a written guide for starting and managing this computer consulting business; a strategic framework for developing a comprehensive tactical marketing plan.
The intended audience is the owner of this business only; this plan is not intended to obtain financing from outside sources.
The scope of this plan is to provide detailed monthly projections for the current plan year, and yearly summaries for the following two years.

Average
max/min temperatures are 76/48 °F in November, 65/39 °F in
December and January, 72/46 °F in February, 80/53 °F in March,
90/62 °F in April

After a
delicious breakfast and a soak at the nearby hot springs, we meet our
guide-naturalist for the trip. Upon our arrival in Death Valley, a
guided mid-day hike from Zabriskie Point will take you through
brilliantly colored and fantastically eroded badlands.

stablishing a partnership with SBC, now
AT&T
, to sell Yahoo-brand high-speed connections over souped-up phone lines.

Yahoo earned $1.2 billion last year on sales of $5.3 billion.

. It counts more than 420 million registered users around the world, and it owns the most-used e-mail, instant-messaging and music Web sites on the planet.

The first thing Mr. Semel did was to streamline 44 business units into 4.

technology and media — totally marry each other.

Web 1.0
 
Web 2.0




DoubleClick
-->
Google AdSense




Ofoto
-->
Flickr




Akamai
-->
BitTorrent




mp3.com
-->
Napster




Britannica Online
-->
Wikipedia




personal websites
-->
blogging




evite
-->
upcoming.org and EVDB




domain name speculation
-->
search engine optimization




page views
-->
cost per click




screen scraping
-->
web services




publishing
-->
participation




content management systems
-->
wikis




directories (taxonomy)
-->
tagging ("folksonomy")




stickiness
-->
syndication

The NBA's leading scorer left to a standing ovation with 4.2 seconds
remaining, having shot 28-of-46 from the floor, including 7-of-13 from 3-point
range and 18-of-20 from the foul line.