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IBM: ‘End of Advertising as We Know It’
In progressive mobile markets, users report content service adoption and cannibalization
Mobile Phone Use Is Up, Interest in Mobile Marketing Isn’t Down
The importance of mobile phones continues to increase among all age groups - as usage of features and applications related to mobile marketing (such as text-messaging) become more mainstream, according to the third-annual Mobile Attitude and Usage Study b
Customer Engagement Higher Up the Agenda in 2008
Moreover, around two-thirds of company respondents (64%) say the mobile channel will be “essential” or “important” for customer engagement in the next three years.
Ten Key Online Predictions for 2008
eMarketer has issued predictions for 2008 in key online areas, including those related advertising, videos, social networks, e-commerce and entertainment, saying online advertising will ride out potential economic storms in the US - and YouTube will decid
Ad Execs Pessimistic about Ad Budgets for Nearly All Media
Mobile was the only other medium regarding which more than half of ad execs were optimistic.
Mobile Music Grows along with Music Phone Adoption
Nearly 11% of mobile subscribers in the US and Western Europe (France, Germany, Italy, Spain, the UK) listen to music on their mobile device, with the proportion of listeners ranging from 5.7% (in the US) to 20% (in Spain), according to an M:Metrics surve
ad:tech Survey: Best and Worst Online Tactics, Budget Plans for 2008
Viral marketing and advertising on mobile phones, online video sites and virtual worlds are gaining the attention of marketers, many of whom are being encouraged by agencies to increase budgets, or allocate budgets for the first time, to those tactics
Mobile Broadband Use Soars, Poised for Expansion
The number of computers using mobile broadband technology to access the internet increased 154% in the fourth quarter of 2007 compared with the year-earlier period, according to a comScore study of US Internet usage via mobile broadband*.
62% in US Use Non-Voice Mobile Apps, Cellphones Hardest Tech to Give up
Some 62% of adult Americans have either accessed the internet with a wireless connection away from home or work or used a non-voice data application using their cell phone or personal digital assistant (PDA), according to a Pew Internet Project study (via
Consumer Attitudes toward Mobile Multimedia Shifting, So Too Operator Roles
Mobile subscribers’ perception of their mobile operators has shifted - 66% said they view them as data connectivity providers, but 20% said they view them as aggregators and providers of multimedia content and services, according to a 3-ple Media survey
Internet Surpasses TV in Australia, Mobile Approaches Saturation Point
Mobile phone ownership is already reaching saturation levels - 92% of Australian internet users own a mobile phone - but despite the increase in mobile handset capabilities, actual use of functions still varies, Nielsen said:
In Wireless Carrier Choice, Price Overtaking Coverage; Mobile Web Use Growing
Mobile internet use is growing among existing subscribers, the majority of whom (56%) access the web at least once a day - compared with 36% in 2006.
Top US Markets for Mobile Voice and Data Services Identified
US mobile subscribers in West Palm Beach, FL enjoy the best voice network service in the country, and St. Louis, MO has the fastest 3G data networks, according to Nielsen Mobile finding released at CTIA WIRELESS 2008 in Las Vegas.
Out-of-Home Patterns of Young Adults, the Affluent, Movie Enthusiasts Studied
Young Adults (18-30) - Spend an average of 61 minutes per day in their car and 14 hours per week on their mobile phone.
Amazing Ad Recall Rates from Podcasts, Online Video Shows
Ads in podcasts are three times as effective as “traditional” online video ads and seven times more so than television ads, according to four campaign studies conducted by Podtrac and TNS.
Mobile Phone Market to Grow Despite Downturn, Nokia Top Vendor Worldwide
Top 5 Mobile Phone Vendors
Mobile Display Ads Have Branding Impact - Increase Awareness, Interest
Awareness of and interest in “The Golden Compass” among those exposed to full-screen mobile ads for the film increased significantly, according to the results of a mobile advertising campaign by Greystripe and New Line Cinema.
Top 10 Mobile Phone Websites - March 2008
Top 10 US Mobile Phone Websites - March 2008
Media, Entertainment Execs: Digital Is the Future - but How to Get There?
84% of companies expect mobile rich media to become mass market at the latest within five years, representing the largest growth opportunity for media and entertainment firms:
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