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Bigger Isn't Necessarily Better When It Comes To Online Ad Formats
Bigger Isn't Necessarily Better When It Comes To Online Ad Formats - 08/20/2009
The 6 Levels of Engagement in Online Conversations
Activity is not productivity - we all know that. But why do we keep engaging in activities that are not productive? One answer: Simply because it is easy to engage in activities that are not productive. This is true especially when it comes to activities that are geared towards building engagement with the other person. Sometimes, it is easy to think you are engaged when you are not even on the other person's radar. Here is the basic rule: When you are engaging with your network (online or offline) who you are AND the nature and level of conversations you have will influence your level of your engagement with the other person. The diagram above shows ONE framework that explains this relationship. As you can see, the need for creativity goes up significantly when you need higher levels of engagement Here are the levels: A. Mindless Chatter: This is basically saying whatever comes to your mind and sometimes you might get a reply (the other person may also be bored, right?) and you might think there is engagement. B. Inconsequential Topics: These are like ice-breakers. After you break the ice, you have to move on but many people are happy to continue those conversations forever and think they are engaged. C. Genuine, Caring and Thoughtful Conversations: You are genuine, caring and thoughtful about those topics you are discussing. That comes across and this is like the entry point to getting the other person engaged at a higher level. When I say this is an entry ticket, it means there is more work to be done. It's not over. D. Immediate Relevance: From here on, you always include the previous section starting from C (Genuine, Caring and Thoughtful) as a given. You talk about things that are of immediate relevance to the other person. So you become a positive possibility for the other person right NOW. E. Future Relevance: You start engaging in conversations that are of immediate and future relevance to the other person. You show that you are a positive possibility for the other person now and in the future. F. Who Yo
Thinking Beyond the Online Banner: Up-and-coming sites eschew traditional online ad standards and create their own
Up-and-coming sites eschew traditional online ad standards and create their own
A tale of two audiences (and beatblogging and topics pages)
Everybody is different from everybody else, and there are lots of ways to group people. But when looking at the audience of a newspaper website, there's one way that I continue to find compelling -- and troubling. When we group users by frequency, we get
MediaNews Group's Interactive Strategy: 'Multi-Prong Approach'
Lodovic said the company isn't expecting a windfall from charging for some online content; rather it's about providing a safe harbor for print. "The whole idea is to stop the erosion from print to online and encourage people to become print subscribers."
MediaNews plans to borrow the pricing strategy currently used by the cable industry by offering varied subscription packages. Explained Lodovic: "Say you are a Sunday-only subscriber, you can add on an electronic version and online components for a few bucks a year. If you don't want to be a print subscriber, we will still give you breaking news and abbreviated stories. We don't want to lose the traffic we have. We might look at micropayments or a registration model. If you pay one dollar a month you can avoid the micropayments. It's going to be a combination of all the above."
Y Combinator: Summer 2009 Funding Application for startups
This piece outlines some of the successful attributes and attitudes internet startups have. Man, I haven't written the phrase "internet startup" in a really long time.
Newspapers: 25 things to try before turning off the lights | Tom Foremski: IMHO | ZDNet.com
"Linking out to news" : The Editor's Log : Blogs : News-Record.com : Greensboro, North Carolina
"WGHP and WXII have started linking out to content from other news sites, including us. FOX has a section well down the page where stories from the Winston-Salem Journal, us, WXII and the Business Journal are featured. XII's list is a bit more obscure --
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Editorial - What Newspapers Do, Have Done and Will Do - NYTimes.com
"The argument that if newspapers go bust there will be nobody covering city hall is true. It’s also true that corruption will rise, legislation will more easily be captured by vested interests and voter turnout will fall."
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