Home
Joe Murphy's Library tagged → View Popular
How Changing a Button Increased a Site's Annual Revenues by $300 Million
Ever wonder how many problems are out there, right under your nose, that you have no idea exist?
-
It's hard to imagine a form that could be simpler: two fields, two buttons, and one link. Yet, it turns out this form was preventing customers from purchasing products from a major e-commerce site, to the tune of $300,000,000 a year. What was even worse: the designers of the site had no clue there was even a problem.
Interview: Aron Pilhofer, interactive guru, editor at The New York Times
In the comments, Pilhofer breaks down the NYT's staffing numbers: 10 developers under him, plus 5 flash-only people, plus 5 web-mostly people in graphics, plus the 90 people behind their CMS and the other big infrastructure components.
He also says the
The Other Half of "Artists Ship"
"One of the differences between big companies and startups is that big companies tend to have developed procedures to protect themselves against mistakes. A startup walks like a toddler, bashing into things and falling over all the time. A big company is
Writing for people who do not read easily
One of the points in this piece: "Low literacy is a large problem in the UK and the US. In the US, 50% of the adults have a reading level at or below the eighth grade (13-14 years old). One participant said that that more editorial focus on the content of
Activity-Centered Design
"Quite some time back I argued that Information Architecture was the wrong frame in which to approach design. My post got a lot of push-back from the established IA crowd, who claimed that I was either wrong or claimed that my view was just rehashing exis
Top 10 Things That Annoy Programmers
Fifty percent true.
Selected Tags
Related Tags
Sponsored Links
Top Contributors
Groups interested in Developers
Diigo is about better ways to research, share and collaborate on information. Learn more »
Join Diigo