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The “Economics of Superstars” observes that in some industries, marginally more talented people/groups generate exponentially more value [0]
The Economics of Superstars phenomenon requires a distribution channel to move a large volume of goods. For superstar athletes, television enables endorsements and merchandise sales. For software developers, the Internet enables scalable distribution of digital goods.
Finding a way to be 10x better than median can now generate exponentially more value for people who make digital goods.
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A bunch of 10x people != A 10x team
Most hiring processes assume that if you find a great developer and put them on a great team, the individual and team will do well. Good teams try to nail down “culture fit” but this is usually only based on whether the candidate gets along with the team.
Throwing together a bunch of great developers who get along does not make for a 10x team.
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Someone has to be CEO and for the long term is Tim Cook really the best person for the job ? Steve Job is an irreplaceable part of Apple's lore, but that does not stop Jony Ive from making his own major mark. He already has a rich history of designing great products. To understand Aarons point better you have to watch Steve Jobs interview, see: http://www.youtube.com/watch?v=mOgOP_aqqtg . There he says the only problem with Microsoft is that they have no taste. Steve recognize some questions it's importance, he says having good taste is important for Apple. According to Steve having good taste is key to Apple's culture and success, Steve Jobs said it. A company can have great financial success without good taste, Steve Jobs said that about Microsoft. But as Aaron mentioned in the article that is not how Apple works. Tim Cook is great at operations, perhaps he should have stayed COO. The interesting move would be to appoint Jonathan Ive's as CEO. Of course to many that would seem unconventional and perhaps even risky. But that would be authentic Apple, that would be thinking different.
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But most importantly, Jony Ive is such a good designer that he's needed in that role without the distractions of the CEO role. Tim as CEO can still do the COO job plus whatever additional duties come from being CEO. That's what he's done for over a year now, off and on as Steve has taken leave.
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Everyone wants this to be an interesting story, but it’s not. There is no intrigue. If Jobs steps down in the foreseeable future his replacement will almost certainly be Tim Cook. Utter credibility on Wall Street, and much respect within Apple. He’s already run the company while Jobs has been on leave. The knock against him is that he’s an operations and finance guy, not a product design guy. Ideally Apple would find someone just like Steve Jobs, but there exists no such person. There will not be a next Steve Jobs. There will be a next CEO.
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The obvious structure for a post-Jobs Apple has Cook as CEO, doing mostly what he’s already been doing as COO. What he already does at Apple is what most CEOs do at other companies. Final word on product design goes to the senior vice presidents: Scott Forstall (iOS), Jonathan Ive (hardware design), and Phil Schiller (marketing and, perhaps, Mac).1
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In the same way that Google is a company driven by engineering or Amazon is driven by operations, Apple is driven by taste. Here’s how Apple products are created: a team of designers decide exactly what a product should do and how it should look and feel, their work is ruthlessly edited by Steve until he approves, and then the entire rest of the company is given the task of moving mountains to make that dream real.
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The only reason it works for Cook to be in charge while Steve is away is because Steve is still around, doing ruthless critiques of yet-to-be-invented products from his sickbed.
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