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Joel Liu's Library tagged seo →  View Popular

15 Oct 08

Free links to your site

15 Aug 08

SEOmoz | Rewriting the Beginner's Guide Part VII: Growing Popularity & Links

  • Get your customers to link to you. If you have partners you work with regularly or loyal customers that love your brand, you can use this to your advantage by sending out partnership badges - graphic icons that link back to your site (like Microsoft often does with their partner certification program). Just as you'd get customers wearing your t-shirts or sporting your bumper stickers, links are the best way to accomplish the same feat on the web. Check out this post on link requests in order confirmation emails for more.
  • Create content that inspires viral sharing and natural linking. In the SEO world, we often call this "linkbait." Good examples might include this Peak Season Ingredient Map from Epicurious, this Interactive Graphic Explaining Hand Signals Used on Stock Market Trading Floors from the New York Times, or this Video of an iPod in a Blender from Blendtec. Each leverages aspects of usefulness, information dissemination, or humor to create a viral effect - users who see it once want to share it with friends, and bloggers/tech-savvy webmasters who see it will often do so through links. This high quality, editorially earned votes are invaluable to building trust, authority, and rankings potential.
15 Apr 07

AIRWeb 2007 Papers Released

  • Redirection spam presents a web page with false content to a crawler for indexing, but automatically redirects the browser to a different web page. Redirection is usually immediate (on page load) but may also be triggered by a timer or a harmless user event such as a mouse move. JavaScript redirection is the most notorious of redirection techniques and is hard to detect as many of the prevalent crawlers are script-agnostic. In this paper, we study common JavaScript redirection spam techniques on the web. Our findings indicate that obfuscation techniques are very prevalent among JavaScript redirection spam pages. These obfuscation techniques limit the effectiveness of static analysis and static feature based systems. Based on our findings, we recommend a robust counter measure using a light weight JavaScript parser and engine.

Matt Cutts: Gadgets, Google, and SEO » Hidden links

  • Most people understand hidden text is something like white text on a white background, and know to steer clear of it. Let me show you an example of a hidden link. Normally a hidden link could be in several forms:

    - hidden text that also happens to be hyperlinked, e.g. white text on a white background, and the text is a link

    - using CSS to make hyperlinks that are tiny, like 1 pixel high text

    - hiding links in something like the period in the middle of a paragraph of text
  • Someone went to a fair amount of trouble to hide the porn site link. The status bar gets set to empty using the onMouseOver action, so when you mouse over the link, you don’t see that it goes anywhere. And the style of the link is set so that the cursor doesn’t change when you mouse over the link as well. In my opinion, this is a good example of a link that crosses over into deceptiveness and violates our quality guidelines.
14 Apr 07

Steven Hargrove : How to redirect a web page, the smart way

  • The best way to redirect those pages is by using something called a "301 Redirect". What this 301 redirect does, is it blatantly redirects to a different page when it is triggered, what makes the 301 redirect the best, is that not only does it accomplish your redirect, it does it safely, no having to worry about the search engines penalizing you for it! To be specific, the 301 redirect tells the browser, or in other cases, it tells the search engines "Hey this page has been moved, here is the correct URL!". Think of it as you getting mail that is not addressed to your name, possibly addressed to somebody who has lived there prior to yourself, what do you do? You tell the post man (or woman) "Hey they dont live here anymore, here is the correct address". It is the same concept guys, pretty simple if you asked me!

Photo Matt » Wildcard DNS and Sub Domains

  • The experiment has been a great success. Google seems to fully respect 301 Permanent Redirects and the change has taken my previously split PageRank has been combined and now I am at 7. There are other factors that have contributed to this, of course, and people still continue to link to my site and posts with a www. (or worse) in front of it, but overall it just feels so much cleaner to have one URI for one resource, all the time.
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