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May
29
2011

  • The changes resulted in a pop for Facebook’s mobile app, which jumped to the #1 position for free apps in the U.S. after having mostly lingered between #10 and #20 for the last year and a half. That app, naturally, has extremely high daily active usage with 39.5 million users opening it every day, according to AppData. Netflix jumped to #19 after being ranked between #30 and 50 for the last month, while Pandora is at #6, up from hovering in the twenties for the last two months.

  • “It looks like it’s daily actives and monthly actives. Basically, how much is the product used? Is it just sitting there on the handset or is it being actively used?” said Mike Breslin, who heads marketing at Glu. “Download numbers can have a lot of duplicity.”

     

    Google, which constantly tweaks its Android Market rankings, may have begun weighting an app’s ratio of daily active users to monthly active users — a measure of stickiness — more heavily in recent weeks, according to teen-focused social network MyYearbook. The company had noticed suspicious ranking fluctuations across its entire portfolio of apps. Google did not comment on this.

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