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06 Jul 09

Are fans telling friends? If not, improve, don’t promote. | Derek Sivers

  • The most powerful philosophy of marketing I’ve heard is from my hero Seth Godin, and I think it can be summed up as this:



    You’ll know when you’re on to something special, because people will love it so much they’ll tell everyone.



    If people aren’t telling their friends about it yet, don’t waste time marketing it. Instead, keep improving until they are.

  • But now the goal is to create something absolutely remarkable, until customer word-of-mouth generates a buzz.



    And that’s only limited by your creativity and persistence, not budget.

03 Mar 08

Justin.tv Blog: Feature Development at Justin.tv

The development team at Justin.tv consists of 5 members: Justin Kan, Emmett
Shear, Kyle Vogt, Jacob Woodward, and William Bland. Over the past 2.5 months
they have completed more than 10 releases and have rolled out a huge list of
features. You can find the complete list on our
blog
.

blog.justin.tv/...e-development-at-justintv.html - Preview

development feature product

  • Good sumarry on feature design - joel on 2008-03-03
27 Feb 08

Coding Horror: I Repeat: Do Not Listen to Your Users

  • I wrote the first version of Gmail in one day. It was not very impressive. All I did was stuff my own email into the Google Groups (Usenet) indexing engine. I sent it out to a few people for feedback, and they said that it was somewhat useful, but it would be better if it searched over their email instead of mine. That was version two. After I released that people started wanting the ability to respond to email as well. That was version three. That process went on for a couple of years inside of Google before we released to the world.


    Startups don't have hundreds of internal users, so it's important to release to the world much sooner. When FriendFeed was semi-released (private beta) in October, the product was only about two months old (and 99.9% written by two people, Bret and Jim). We've made a lot of improvements since then, and the product that we have today is much better than what we would have built had we not launched. The reason? We have users, and we listen to them, and we see which things work and which don't.

  • Listening to users is a tricky thing. Users often don't know what they want, and even if they did, the communication is likely to get garbled somewhere between them and you. By no means should you ignore your users, though. Most people will silently and forever walk away if your software or website doesn't meet their needs. The users who care enough to give you feedback deserve your attention and respect. They're essentially taking it upon themselves to design your product. If you don't listen attentively and politely respond to all customer feedback, you're setting yourself up for eventual failure.
  • 3 more annotations...
02 Mar 06

Gmail程序员只有23岁 产品经理出道不满1年 - DoNews.com

  • 另据《商业周刊》透露，规模增加导致的官僚作风已经在Google公司内部引发了一些问题。据一名不愿意透露姓名的Google前雇员介绍，公司内部已经出现了花了工程师花费数月开发的产品“打水漂”的情况，而有的天才程序员在加入Google后面对众多的IT高手却感到失落和迷茫，搞不清楚公司创始人布林和佩奇到底想要什么样的产品。此外，几周前发布的博客搜索工具也罕见地出现了“技不如人”的情况。
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