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Joel Liu's Library tagged pr →  View Popular

11 Jun 08

Industry Interactive Inc. » Blog Archive » Lessons in PR (Why I chose not to court Techcrunch)

  • On one hand, Mailmanagr falls into their area of interest. On the other hand, it completely doesn’t.


    Mailmanagr is a web-app (well, loosely — it’s more of an e-mail app), but it’s not being built with hundreds of thousands of dollars of investment capital (it would probably be prettier if it was). There isn’t really a Hollywood story behind it, the idea just came from my own personal realization that I’d like to have a product like Basecamp that had mail integration (and then finding out that I’m not alone in the 37signals customer forums).


    I built it slowly, started out with a handful of features and about a dozen users and allowed pretty much anyone in on “the beta” that asked to be included. Users were helpful and supportive, and seemed to genuinely appreciate what was shaping up. Growth has been modest since the “official” release of Mailmanagr; I feel good about the numbers, and it appears that people are finding real value in the product.

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