Clearly every designer isn’t meant to be a founder and probably shouldn’t be, (especially as some believe we’re spreading talent thin across too many little “me too” startups but that’s a whole other discussion). To be clear, we don’t mean “designer as the prima donna pixel-pusher” that you might be picturing. We also don’t mean “designer as the I Took One Class Called UX Fundamentals In Business School.” We mean an honest-to-goodness, experienced, craft-driven, product-focused, reflective practitioner who has learned to design by designing, who views design as a way of thinking about solving hard problems and is capable of building usable products with more than just beautiful aesthetics.[3] The word ‘design’ is so loaded nowadays and hope that our Designer Founders
info cards will begin to clarify the impact of designers with various backgrounds in the context of early stage tech startups. Modern design entrepreneurship has been around since at least the late nineteenth century spurred by William Morris’ Arts and Crafts workshops, Elbert Hubbard and his Roycrofters along with the Weiner Werkstatte, Deustche Werbund, and Bauhaus movements to name a few. [4] Today, we’re studying a movement by designer founders behind venture backed startups who have the potential for meaningful impact via tech products, not just beautiful chairs.