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Oct
1
2010

  • We were one of the first add-ons to turn on the Mozilla “contributions” feature, allowing users to make a suggested $7 donation when they download Xmarks. Participation was abysmal… less that 0.001% of users contributed. (Interestingly, most of the contributions came from Europe, not from the US.)
  • For Xmarks, 2% of our two million users paying $10 a year would generate $400,000 of annual revenue. Today Xmarks costs over $2 million a year to run. For two developers in a garage this could be a nice business, but we had big aspirations (per point #1) and have already invested $9 million dollars to create the technology and grow the data corpus. If $2MM / year seems crazy high to you, remember that we staffed senior engineers to keep up with changes on multiple browsers and operating systems, plus a team building our search features.
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Nov
8
2009

  • It’s very easy to think you can improve this because 1% is such a small number, but your business is the rare exception if your paid conversion rate dramatically exceeds 1%. If your paid conversion rate is around 1%, you need to dig somewhere else for treasure.
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