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Joost failure had nothing to do with technology. Instead they fundamentally misunderstood movie business and had a wrong business model. They did solve half of the problem, cost of bandwidth, but they failed to solve the much harder half -- upfront cost of content.
The story goes is that Joost came to studios with $40 mil to get rights to movies. They were told that that a prime movie rights were $10 mil prepay upfront, so they could choose 4 good movies, or a large library of junk. They chose junk, but neither option was viable.
To do business the way they wanted to, Joost was undercapitalized by a factor of 100.
YouTube and Hulu solved content problem differently. One through copyright infringement, the other though being owned by content owners.
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This leads to Wales' theories of failure:
•Fail faster. If a project is doomed, shut it down quickly.
•Don't tie your ego to any one project. If it stumbles, you'll be unable to move forward.
•Real entrepreneurs fail.
•Fail a lot. But enjoy yourself along the way.
•If you handle these things well, "you will succeed."
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I have come up with two answers. On this wonderful day when we are gathered together to celebrate your academic success, I have decided to talk to you about the benefits of failure. And as you stand on the threshold of what is sometimes called ‘real life’, I want to extol the crucial importance of imagination.
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. Half my lifetime ago, I was striking an uneasy balance between the ambition I had for myself, and what those closest to me expected of me.
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No, wait: The most amazing thing is that I have often gone into B&H to purchase a specific product, only to be talked into something cheaper. For example, once I went in to buy a field video monitor to use for some interviews I was conducting. I expected to pay $600 until the salesperson said, "Why don't you just get one of these cheap consumer portable DVD players? They have video inputs, they work just as well, and they're under $100." This was no accident. "The entire premise of our store is based upon your ability to come in, touch, feel, experiment, ask, and discuss your needs without sales pressure," B&H's website says.
But wait: The conveyer belts, the prices, the smart salespeople, the fact that they recommend cheaper products almost as a rule -- none of these is actually the most amazing thing about B&H. Really, the most amazing thing is that because the owners of B&H are Orthodox Jews -- Hasidim, in fact -- the store closes every Friday afternoon for the Jewish Sabbath, and on Jewish holidays. Moreover, B&H's website, which reportedly accounts for 70 percent of sales, shuts down, too. Bhphotovideo.com is, to my knowledge, the only major online retailer that closes for 25 hours every weekend.
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