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02 Dec 09

分析师报告称谷歌将主导美国移动搜索领域_互联网_科技时代_新浪网

  • 　　在本次调查中，共有69%的受访者表示，智能手机使之进行了更多搜索，但只有58%的用户表示，智能手机使之观看了更多的网页。这表明，在移动领域，搜索广告比显示广告拥有更大的机会。这也表明智能手机对网络搜索的影响要大于网络浏览。



    　　除此之外，更短的浏览时间和格式限制等因素也使得手机显示广告点进率(click-through rate)低于桌面显示广告，对手机显示广告的增长形成压力。

22 Nov 09

Google Voice to add Audio Ads?

  • The patent application lays claim to the methods and software "in which an indication of a telephone call being placed from a calling number is received, and a determination is made of an audio advertisement to play based on the calling number."
  • After the first month of the program it would be extremely interesting to see how many partial ads will be served, the cost difference between a first place and second placement ad, and even how the company deals with multiple-language advertising.
28 Oct 08

Kwanzoo Launches Quiz Widgets To Help Boost Your Ad Revenue

  • Kwanzoo, a new startup launching today, is looking to help increase your advertising revenue by embedding your ads in small quizzes. The site features a bank of over 50,000 questions spanning categories that include video games, sports, and movies. Users can try out the questions at the site’s homepage, but CEO Mani Iyer says that the company’s primary goal is to create interactive ad units. The startup has already established partnerships with large clients including Meebo and Glam Media, who are reportedly seeing click through rates as high as 10x what they normally see from typical banner ads.
02 Mar 06

Joel on Software - Monday, October 24, 2005

  • When I activate my AdSense campaign, not much more than 5 minutes go by before they are all over it.. Multiple clicks from the same Internet IP's in Malaysia, Poland, Hongkong etc. (I tried to exclude certain countries in my AdSense account, but they seem to go through proxies, so its not much use).. - joel on 2005-10-24
  • First, they create a lot of fake blogs. There are slimy companies that make easy to use software to do
    this for you. They scrape bits and pieces of legitimate blogs and repost them,
    as if they were just another link blog. It is very hard to tell the difference
    between a fake blog and a real blog until you read it for a while and realize
    there's no human brain behind it, like one of those Jack Format radio
    stations     that fired all their DJs, or maybe FEMA.
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