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In the last few days Airbnb has suggested that nothing like EJ’s situation has happened before. A typical quote:
With a single booking, one person’s malicious actions victimized our host and undermined what had been – for 2 million nights – a case study demonstrating that people are fundamentally good.
Most of us read that as saying that this is the first time something like this has happened. As I read it again, though I see how it doesn’t say that. It’s carefully worded to suggest these things never happen, but it doesn’t outright say it.
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These days, it seems like just about every start-up founder has a blog, and 99 percent of these bloggers are doing it wrong. The problem? They make the blog about themselves, filling it with posts announcing new hires, touting new products, and sharing pictures from the company picnic. That's lovely, darling -- I'm sure your mom cares. Too bad nobody else does. Most company blogs have almost no readers, no traffic, and no impact on sales. Over time, the updates become few and far between (especially if responsibility for the blog is shared among several staff members), and the whole thing ceases to become an important source of leads or traffic.
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o really work, Sierra observed, an entrepreneur's blog has to be about something bigger than his or her company and his or her product. This sounds simple, but it isn't. It takes real discipline to not talk about yourself and your company. Blogging as a medium seems so personal, and often it is. But when you're using a blog to promote a business, that blog can't be about you, Sierra said. It has to be about your readers, who will, it's hoped, become your customers. It has to be about making them awesome.
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On one hand, Mailmanagr falls into their area of interest. On the other hand, it completely doesn’t.
Mailmanagr is a web-app (well, loosely — it’s more of an e-mail app), but it’s not being built with hundreds of thousands of dollars of investment capital (it would probably be prettier if it was). There isn’t really a Hollywood story behind it, the idea just came from my own personal realization that I’d like to have a product like Basecamp that had mail integration (and then finding out that I’m not alone in the 37signals customer forums).
I built it slowly, started out with a handful of features and about a dozen users and allowed pretty much anyone in on “the beta” that asked to be included. Users were helpful and supportive, and seemed to genuinely appreciate what was shaping up. Growth has been modest since the “official” release of Mailmanagr; I feel good about the numbers, and it appears that people are finding real value in the product.
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