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创新工场创始人李开复(微博)也向《中国经营报》记者表示，当一个三维、四维或更多维的领域，这些领域里可能已有很多大球存在，但是还有很大空间能放中球、小球。现在即时通讯已经成为手机上普及最快的应用，调查数据显示，96%以上的手机上网用户都在使用各类移动IM服务，移动互联网的即时通讯市场大有可为。未来移动IM虽然对于中小创业者在产品、资本、人才、运营上的挑战很大，但是从商务、教育等垂直细分领域切入，找到自己的空间，仍是创业者一个可期待的梦想。
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熊尚文介绍，“在这儿”的灵感正是来源于他的亲身体会。经常出席一些商务活动、会议，很想有针对性地找到合作伙伴。但是，每次活动现场有很多人，需要一一交流、交换名片，逐个了解对方，才能“碰运气”式地找到目标合作对象。而活动结束之后，有很大一部分人，因为时间关系，错过了和他们交换名片、交流的机会，以至于损失掉一部分“目标客户”。如果有这么一个软件，可以跨越时间、空间的维度，又可以在“一定的地理位置”、找到志同道合的人，是非常实用的，会给真正需要社交活动的人带去很多便捷。所以他创办了基于移动互联网的IM“在这儿”，要解决的就是这个问题。
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Advertising for apps within the App Store, even on the new iAd for Developers platform, is likely ineffective for driving sales.
From August 19 through August 25 I ran a campaign on the newly released iAd for Developers platform for our Audiobooks Premium app. The results were, to say the least, disappointing. For all the promise of selling your apps directly within an advertisement, it appears that so far this is not a viable way to drive traffic and create an economically sustainable promotion. For $1,251.75, my campaign generated a total of 84 downloads, thus a Cost Per Acquisition (CPA) of ~$15. For a $0.99 app, those economics just can’t work out.
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The goal is to find an economically viable way to introduce our apps to new customers, who might not find them through the typical Top Charts within the App Store.
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As I see it, the big question people should be asking is, “Will mobile applications and the technologies that support them change the way people communicate, get information and do business to the degree that the web did starting in 1996?” Personally, I say yes. The dot-com boom was not a singular moment in history, just a notable one—but if there’s anything we can learn from the history of tech, it’s that there’s always something bigger on the horizon.
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The premise behind this search app is simple: going to Web sites on your phone to find information is a pain.In response, the goal of the DDG app is to get you the information you want in zero clicks, without having to go to any sites.To do that, we go out to the top links in real time and pull back the most relevant paragraphs for your particular search. These paragraphs go in a section labeled 'Topic Summaries.' They function like normal links, but with the readable paragraphs on top.
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John Doerr: Great question. I think we’re on the verge of a third great wave of innovation. The first was the microchip and the PC in the early 80s. The second wave was 1995: the Internet. Marc Andresseen brought Netscape Navigator to the world. Then Amazon came. Then in 1999 we saw the 15th search engine called “Google.”
This third wave is social, mobile, new commerce. We don’t have a name for it yet. We could be on the verge of reinventing the web. It’s people, it’s places, it’s relationships. It’s exciting.
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One of the worst myths floating around the blogosphere is the wait by some for a “unifying technology” that will make things “simpler and easier” to develop services and apps for the global mobile market. At times, some have claimed that Java (J2ME) was the answer, then Flash Lite, then Webkit browsers, and most recently HTML5
. While each solution has its merits, there will not be any unification anytime soon. Even as HTML5 richness has improved substantially, browser support will still vary and many, many phones will not support HTML5 for 7+ years.Anyone who is waiting for a single silver bullet to solve fragmentation issues in mobile will be waiting a very long time, especially if they want to go after the global mobile opportunity. As such, it is important for mobile entrepreneurs to wade in and sort it out for themselves. No one is going to flatten the industry such as Microsoft did in the PC-era to make it simple.
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Ask former execs of PSINet (bankrupt operator), AST (bankrupt PC maker) & Packard Bell (bankrupt PC maker) about the impact of the WINTEL “standard” on other PC industry players, and you’ll get a sense why Nokia, Motorola,Verizon, & Sprint aren’t rushing to follow their PC-era predecessors. Common standards = commodity standards for many players in this industry. Sadly, whether or not there is an elegant technical answer, it will be hard to drive any single set of worldwide standards given the different economic incentives of the many players, however good it would be for developers.
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在本次调查中，共有69%的受访者表示，智能手机使之进行了更多搜索，但只有58%的用户表示，智能手机使之观看了更多的网页。这表明，在移动领域，搜索广告比显示广告拥有更大的机会。这也表明智能手机对网络搜索的影响要大于网络浏览。
除此之外，更短的浏览时间和格式限制等因素也使得手机显示广告点进率(click-through rate)低于桌面显示广告，对手机显示广告的增长形成压力。
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