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You must have heard that the Nook and the Kindle, two of the world’s best-selling e-readers, have dropped their prices to below $200 — down to $149 for the Wi-Fi Nook and $189 for the Kindle.
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The brief age of “premium” e-readers is ending.
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No matter who you are, no matter what you think about ebooks and their future, Amazon owns the mind share – and the market share – and everyone else is doomed. Maybe I’m being a bit overly pessimistic, but I’m trying to make my point abundantly clear: everyone else in this space is playing a distant second to Amazon and its Kindle store.
First, don’t take my word for it. Om made a similar point and even offers a numbered list of reasons why including, but not limited to:
1. The Kindle App has made the Kindle “device” a obsolete for many early adopters.
2. Kindle was first with a popular and interesting solution to ebook reading. Say what you want about Sony and their Reader line: nobody beats the Kiz.
3. It’s all about software now, and Kindle rules the roost.
Ebook readers are on a race to the bottom, just like netbooks. Back when it was just Amazon and Sony, you could sell an ebook reader for $500 or so. Now, with Asian upstarts flooding the market and eink alternatives, including LCD, becoming viable, the ereader as a standalone device is doomed.
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