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Fairly unprecedented for an Apple event, too — I’ve never seen Apple gather an audience to not announce a product. (Of course, I’m making an assumption here that they’re not announcing anything today — maybe an update on the white iPhone 4, though.)
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YouTube video: iPhone antenna song. “There’s an awful lot of hoopla about the iPhone antenna…” Harshing on the media! “In terms of daaaaily usage I’ve yet to droooop a call.”
10:05AM - “Gizmodo is ridiculous with their anti-Apple strings. … If you don’t want an iPhone 4 don’t buy it! If you bought one and you don’t like it, bring it back!” I can’t — but also totally can — believe they’re playing this video.
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5. The Outsourcing of Founders Responsibility
The Product Development model separates founders from deeply understanding their customers and market. The responsibility for validating the founders original hypotheses is delegated to employees – the sales and marketing team.This means the founders are isolated from directly hearing customer input – good, bad and ugly. Worse, founders really won’t understand whether customers will buy and what features are saleable until after first customer ship.
When an adroit and agile founder gets outside the building and hears for the nth time that the product is unsellable they will recognize, regroup and change direction. A process to give the founders continuous customer interaction – from day one – is essential.
6. The Focus on a Finished Product Rather than a Minimum Feature Set
The passion of an entrepreneur coupled with the product development diagram drives you to believe that all you need to do is build the product (in all its full-featured glory) and customers will come. A Waterfall development process reinforces that inanity. The reality is quite different. Unless you are in an Existing Market, (making a better version of what customers are already buying) you’ll find that your hypothesis about what features customers want had no relationship to what they really wanted.Most startup code ends up on the floor.
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It’s at this point when the customer service problems tend to happen. The solo entrepreneur, who used to love talking to his or her readers and customers, suddenly hates the idea of looking at the inbox. There’s too many emails, too many blog comments to reply to and moderate and everyone is vying for his or her attention.
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Can You Still Deliver Personal Service When You Can’t Personally Do To It All Yourself?
I can vouch for the scenario I just painted above because I’ve been there. Actually, I’m still there in many ways.
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