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There is a great article on Mock App about cracking the iPhone algorithm, which is a nice addendum to my post on the topic which can be read here. This guys findings take my theory even more to the extreme. His evaluation suggests that the first 24 hours are the absolve most important in an apps lifespan. The first 24 hours actually can define the entire ROI of an app. Read his article to learn more, here is the link again, it’s a 3 parter.
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The changes resulted in a pop for Facebook’s mobile app, which jumped to the #1 position for free apps in the U.S. after having mostly lingered between #10 and #20 for the last year and a half. That app, naturally, has extremely high daily active usage with 39.5 million users opening it every day, according to AppData. Netflix jumped to #19 after being ranked between #30 and 50 for the last month, while Pandora is at #6, up from hovering in the twenties for the last two months.
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“It looks like it’s daily actives and monthly actives. Basically, how much is the product used? Is it just sitting there on the handset or is it being actively used?” said Mike Breslin, who heads marketing at Glu. “Download numbers can have a lot of duplicity.”
Google, which constantly tweaks its Android Market rankings, may have begun weighting an app’s ratio of daily active users to monthly active users — a measure of stickiness — more heavily in recent weeks, according to teen-focused social network MyYearbook. The company had noticed suspicious ranking fluctuations across its entire portfolio of apps. Google did not comment on this.
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You can actually call up the developer relations people and find out if anything is particularly troubling they can think of before you go through an expensive dev phase.
Their comments aren't binding (or even something I'd reference), and the approval criteria is constantly evolving, but they're pretty good at pointing out concerns from a 30 second description of the app.
This is good to do if you're doing something you think may get you in trouble, but think it won't necessarily do so. They've been very helpful in the past about their criteria for the different GPS APIs etc.
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Yes, just like the dot com boom, this growth is unsustainable.
But again, just like the dot com boom, once the market has matured to blow away the chaff, what remains will have proven pretty game-changing.
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This is, of course, silly. The App Store does streamline many things, but not the fundamental tasks of building a successful business: finding a need, fulfilling it, and reaching customers who want to buy the product. It is not a silver bullet.
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For indie Mac developers like me, it can be a pretty big deal to get in Macworld magazine or have Daring Fireball mention the app or win an Apple Design Award.
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The Kindle will support free apps, one-time purchases, and subscriptions. Kidding aside, I can see some useful, text-based apps that could use some interactivity, but what you’d end up with is a Kindle version of a Website. (The Kindle already does come with a primitive browser which could be improved upon). At least the keyboard might now actually serve a purpose.
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But, as I said, even if Apple hasn't reformed its bad old ways, it has grown a whole lot wiser. And, in one of the most brilliant strategic moves in its history, the company opened the door more than a year ago to outside developers to create their own proprietary application programs for the iPhone (and iPod Touch) to be sold through the Apple Store. Here, too, serendipity has been Apple's friend: economic downturns are always times for a burst of entrepreneurial energy as the unemployed and underemployed use the downtime to start new enterprises and then give them a running start. But this crash has been unique in high tech history not only for its depth and duration, but also because, for the first, time, the venture capital industry (largely because of government regulation) is paralyzed and little investment money is available.
This entrepreneurial energy needs to go somewhere … and where much of it has headed is toward the design of iPhone apps. The sheer number of these apps that have been created in just 18 months is absolutely mind-boggling: more than 100,000 different programs, from guitar tuners to restaurant ratings to burp generators, and everything else you can imagine. It is one of the greatest outpourings of small, independent entrepreneurship in American business history, and all supported by the Apple Store. There have been more than 1 billion iPhone app downloads.
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During its short life of only one year so far, the AppStore – or more precisely, the approval policy of Apple – has been the target of criticism and numerous complaints coming from the press, the developers and even from the customers. While being unmistakenly the current most successful distribution network for mobile devices that is targeted at only one specific device, it is also the most curious if not politically influenced one.
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