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The Westborough, Mass. company today shared data based on a sample of 1.3 million impressions across its network, showing a click-through rate (CTR) of 1.187 percent on Android devices vs. a lowly 0.654 percent CTR on the iPhone. Clearly, Chitika’s large sample size offers credibility to the theory that Android users are more likely to click ads, but why are they doing so?
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It’s possible there are more mistaken ad clicks on Android as a result.
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It's easier for users to discover and buy app now.
Not sure the impact of new paid, new free and trending.
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Firefox for mobile allows users to take the Firefox experience they love everywhere and minimizes typing with features like tabbed browsing, bookmarks, add-ons and Firefox Sync. With a sleek new look that hides browser controls when not in use, Firefox allows users to focus on the websites they visit. Firefox Sync gives users seamless access to their browsing history, bookmarks, open tabs, form data and passwords across computers and mobile devices. Firefox also offers thousands of ways to customize the features, functionality and look of mobile Web browsing with Firefox Add-ons.
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Focus on Web content: Features like tabs, one-touch bookmarking and browser controls that stow away when not in use help users focus on the websites they visit
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Google isn’t a web application company—they’re an advertising company. That’s what they do best, and that’s what drives their company. Of Google’s $23.6 billion of revenue in 2009, all but $760 million of it was derived from advertising, and nearly 70 percent of it was from Google’s own websites
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There’s another reason they don’t charge for their services, though. Since Google’s business is advertising, shifting industries away from paying business models is in their interest. If people are willing to pay for email, mapping and documents, Google’s business model is limited. Thus, using the outsized revenues they make from advertising on search, Google gives away Gmail, Maps, Docs, navigation, translation, et cetera, so no one can compete in those areas—to make free the norm for these services.
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how many installs do you have to be able to pull $2000 a month in ad revenue?
which ad network are you using?
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200k installs generate all that revenue in Ads. The average active installs is around 40%, though.
We started using Admob, but now we are much happier in Mobclix.
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Lots of web site updates tonight http://deaconproject.org #android push notifications #c2dm
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The Numbers
Month Income April, 2010 $14.97 May, 2010 $26.99 June, 2010 $70.60 July, 2010 $129.29
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Back in March, Google launched an experimental new app for Android called Gesture Search. It’s an awesome idea: you can search for anything on your device simply by writing a letter with your finger on the touchscreen. Today, they’ve made it even more accesible thanks to a new flip-to-activate feature.
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Google is smart to play up these types of features as they’re something Apple is unlikely to allow with the iPhone (granted, it was Google who made this particular app). Between this, voice search, and Swype, the awesome keyboard replacement app, Android is getting some really innovative ways to interact with your phone.
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Nexus One. I'm surprised you're even asking. Fully Linux-friendly, hackable, powerful and doesn't have any crapware from carriers or hardware manufacturers. Buy it at full price and sign up for a $59/mo month-to-month plan from T-Mobile. Enjoy built-in tethering and guaranteed upgrade to the latest version of Android.
I own N1 and iPhone 4 and I believe that N1 is a superior phone. It doesn't need to be plugged to a computer for everything and as a phone it works much better on TMobile than iPhone does on AT&T: the reception is worse on the iPhone, it wouldn't accept MMS or SMS with non-English characters in 2010. WTF. The software (Android) is totally in a different league too: integration with Google calendars, maps and contacts is truly amazing, and you quickly get used to your phone automatically recognizing phone numbers and addresses in arbitrary text.
Another huge thing is Google Voice: you can dial any number straight from your address book without even worrying which country you're calling to, that's mind blowing to me (and I use it daily).
I bought both because we're doing software development for both, but I'm not proficient enough to comment on their APIs and programming environments. I do prefer Objective-C to Java though
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I've been an iPhone fanboy (I admit it) since the first generation. I even waited in line for 13 hours for the iPhone 3g. I've spent over $1000 on iPhones and accessories now (I've probably made most of it back considering I sell the old one when I get a new one). I was completely dedicated to Apple and its magical phone. But one day I got a little curious. A friend of mine got the Droid and was in love with it. I figured that I should at least give the Android platform a shot so as soon as Google announced the Nexus One for AT&T I had it ordered and in my hands the next day. I must admit at first I was incredibly angry with the UI, it felt very clunky. Also the touchscreen keyboard was awful and wasn't even close to the accuracy of the iPhone's keyboard. After the first two days with the phone I was a little depressed that I had really just shelled out $500 for this junk.
I stuck with it though, and the Nexus One eventually grew on me. What I started to realize was that it was a phone that wasn't built to be pretty or cute but rather useful. For example, all alerts that came in I would know about via the trackball lighting up a particular color (I had red=text or missed call, green=email, blue=twitter @reply). The status bar also made it very easy to see what was happening on my phone without ever having to actually unlock it. Finally I didn't constantly have to unlock my phone, go to app X and see what just came in. Because the marketplace is so lenient, I found everything I could ever want in regards to apps. Wifi Hotspot creator, LED Flashlight app, NES emulator, eBook readers, etc. It's all there and the majority are free. I never paid for one app on my Nexus One and it did so much more than any iPhone I ever owned. Sure, the apps are never quite as polished but you get over it and start appreciating the functionality. On top of that, being allowed to put whatever I want on my phone by simply mounting the SD card is amazing. Not having to deal with iTunes BS was so liberating.
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Sales of Google Android phones in the U.S. are rising so quickly, the devices have outsold Apple handsets for the first time on record. New smartphone subscribers choosing Google phones accounted for 27 percent of U.S. smartphone sales, the Nielsen Company will announce this morning, nudging past the 23 percent share held by Apple. But Android isn’t just a U.S. phenomenon: Canalys today estimates that Android handset sales grew 886 percent worldwide from the year ago quarter.
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