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新浪科技讯 北京时间6月9日下午消息,eBay移动部门主管史蒂夫·扬科维奇(Steve Yankovich)表示,该公司正在寻求收购研发图像识别和增强现实技术的企业,以利用手机促使消费者进行更多“冲动购物”。
图像识别技术是指用户可通过手机为某件商品拍照,然后将照片发送至eBay进行比对、查询,并在几秒钟内完成购买。eBay的竞争对手亚马逊已经使用了这种技术。增强现实技术则可以让用户在虚拟环境下试穿不同类型的衣物,为汽车选择不同配色,或查看哪种灯具更适合自己的起居室。
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扬科维奇表示,在条形码扫描等节约时间的功能的帮助下,用户需要38分钟才能在eBay上开卖一款产品;相比之下,通过电脑只需要20分钟。eBay去年收购了条形码技术公司Redlaser,以改进移动体验。
扬科维奇透露,用户平均每周会把42万款新商品通过iPhone发布到eBay;今年以来,eBay已经通过iPhone获得了30万名新用户。eBay还拥有针对iPad、Android手机、黑莓手机和Windows Phone手机开发的应用。
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An Augmented reality App which can be used to view historic images/view of a location, For example use the app and look at Times Square and it lets you view how Times Square looked 20/40/60/100 years back. It can be called "Time Machine" unless apple has issues. :) What do you think?
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I'm going to make a bold assertion here: This is useless.
This kind of "augmented reality" (I think it diminishes reality) is a usability disaster. It's basically the worst possible way to display information about locations. Maps offer so many more advantages that it makes it hard to find any way to justify Layar.
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I think one of the biggest hinderances to "augmented reality" is the currently available viewers. Holding up an iPhone or some other smart device to look through its small screen doesn't cut it. The concept is powerful, the usability is awful.
The smart device needs to be used as sender / receiver of data, not as the viewing tool. If there were glasses that could synch with your smart device and semi-transparently overlay whatever augmented reality layer you wanted to currently view, then you have something that is very powerful AND usable.
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"The accelerometer knows in which direction the phone has moved in three dimensions – but it does not know how the phone has rotated around its own axis," says Nick Black, co-founder of San Francisco-based location-aware mapping platform maker Cloudmade.
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"And the compass knows which way the device is pointing – but only along one plane. It can't tell if the device is pointing upwards or downwards," he adds.
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Image tracking for AR requires that visual data be analyzed 30 times per second, and using a high-resolution image could slow down this process and make the tracking less accurate, or lag-ridden. To avoid this, Misslinger says the use of the full resolution will likely be on a case-to-case basis. For closer experiences, a lower resolution image should suffice, but for tracking markers that are larger or father away, the full power of the camera may be required.
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As Steve Jobs demonstrated, the gyroscope will allow the device to interpret its specific location as it relates to gravity - as the person turns in 3D space, the phone will recognize this motion based on sensed velocity. Most people immediately thought of augmented reality when this feature was introduced, and Misslinger says this is an obvious tool that AR developers will quickly adopt.
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The modular "haptic" floor tiling system is made up of a deformable plate suspended on a platform. Between the plate and platform are sensors that detect forces from the user's foot. And the plate can give off vibrations that mimic the feeling of stepping on different materials. A top-down projection and speakers add visual and audio feedback.
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While ubiquitous computing remains an unpleasant mouthful of techno-babble to most people who know the term, and everyware is still an essentially unknown idea, the visibility of augmented reality
has surged in the last twelve months. In addition to the spate of mobile applications—including Augmented ID, Wikitude, Layar, Nearest Tube, and the still unreleased TwittARound—augmented reality is increasingly visible in popular cross-media experiences. For example, Mattel is releasing new toys
in conjunction with the James Cameron film Avatar that invoke online content when users scan them with a Web cam, and LEGO in-store kiosks
have used augmented reality. With baseball cards from Topps and Pokemon cards, even the venerable trading-cards experience now includes augmented reality.
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