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Concerned about privacy? Maybe you should be concernedabout the economy instead.
There's a lot to learn from this. Don't get started in social media without an objective, a reason for customers to join you, control of your identify, and a plan to drive participation. Don't put Facebook and Twitter buttons on your Web page or your real-world signage until you're ready. And for lord's sake, don't put invitations on your sales receipts. Until you know what kind of party you're throwing, where, and what the entertainment is, it's nuts to invite people to join you. And it's clear evidence that the frenzy over Facebook has run way out ahead of reasonable marketers with actual strategies.
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There's a lot to learn from this. Don't get started in social media without an objective, a reason for customers to join you, control of your identify, and a plan to drive participation. Don't put Facebook and Twitter buttons on your Web page or your real-world signage until you're ready. And for lord's sake, don't put invitations on your sales receipts. Until you know what kind of party you're throwing, where, and what the entertainment is, it's nuts to invite people to join you. And it's clear evidence that the frenzy over Facebook has run way out ahead of reasonable marketers with actual strategies.
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