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09 Nov 09
Marketers such as Starbucks discover that simple sells - USATODAY.com
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Simple is better.
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If 2009's hottest sales pitch was all about buying stuff on the cheap, 2010 marketing will increasingly stress less as more, as in fewer parts, additives or ingredients. While the trend is taking hold in many product categories, including health and beauty items, nowhere is it more apparent than with things we eat and drink.
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18 Aug 09
TV Dinner: The Rise of Food Television
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Never in our history as a species have we been so ignorant about our food. And it is revealing about our culture that, in the face of such widespread ignorance about a human being’s most essential function—the ability to feed itself—there is now a network broadcasting into ninety million American homes, entertaining people with shows about making coleslaw.

01 Aug 09
Out of the Kitchen, Onto the Couch - NYTimes.com
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But here’s what I don’t get: How is it that we are so eager to watch other people browning beef cubes on screen but so much less eager to brown them ourselves? For the rise of Julia Child as a figure of cultural consequence — along with Alice Waters and Mario Batali and Martha Stewart and Emeril Lagasse and whoever is crowned the next Food Network star — has, paradoxically, coincided with the rise of fast food, home-meal replacements and the decline and fall of everyday home cooking.
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That decline has several causes: women working outside the home; food companies persuading Americans to let them do the cooking; and advances in technology that made it easier for them to do so.
27 Jul 09
Foie Gras Palates, Hot Dog Pocketbooks - NYTimes.com
This elevation of what was once considered junk food to the subject of vigorous aesthetic analysis represents the convergence of two trend lines.
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they showed how the humblest of foodstuffs have come to be treated in the most exalted and rapt of fashions — worthy of probing, pondering and ranking.
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This elevation of what was once considered junk food to the subject of vigorous aesthetic analysis represents the convergence of two trend lines.
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12 Jul 09
The Organic Myth
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Just as mainstream consumers are growing hungry for untainted food that also nourishes their social conscience, it is getting harder and harder to find organic ingredients. There simply aren't enough organic cows in the U.S., never mind the organic grain to feed them, to go around.
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ed by fat margins that old-fashioned food purveyors can only dream of. What was once a cottage industry of family farms has become Big Business
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08 Jun 09
Film - Robert Kenner’s ‘Food, Inc.’ - The Perils of Mass-Producing What People Eat - NYTimes.com
Politics of the Plate: The Price is Wrong: Food Politics : gourmet.com
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“In this country our food would be 20 percent more expensive—and that’s a conservative figure—if the externalized costs were added back in,” said Dr. Frederick Kirschenmann, senior fellow at the Leopold Institute for Sustainable Agriculture, Iowa State University.
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“We pride ourselves on having the cheapest food in the world. It’s almost viewed as a right,” said Kirschenmann. “But the notion of all you can eat—quantity over quality—is now starting to change. Eat less, but eat better—it’s a cultural shift.”
17 Apr 09
Op-Ed Contributor - Free-Range Trichinosis - NYTimes.com
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as yet another reminder that culinary wisdom is never conventional, scientists have found that free-range pork can be more likely than caged pork to carry dangerous bacteria and parasites.
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Free range is not necessarily natural. And neither is its taste. In fact, free range is like piggy day care, a thoughtfully arranged system designed to meet the needs of consumers who despise industrial agriculture and adore the idea of wildness.
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24 Mar 09
Economist.com
No matter how bad things get, people still need to eat
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the notoriously cyclical world of agriculture is holding up remarkably well.
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Prices for grains and meat are down from the peaks of mid-2008, but are 30-50% above their averages over the past decade. There is reason to believe that this strength is more than just another of the many bubbles that have recently inflated, only to pop.
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