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19 Apr 08

User-Generated Content & Social Media

"User-Generated Content and Social Media Advertising Overview,” is a milestone document that helps marketers, agencies and publishers better understand how these platforms have fundamentally altered the digital experience for consumers and advertisers. The report defines UGC and social media, provides a detailed overview of the latest advertising opportunities, and details case studies of campaigns that have successfully utilized UGC and social media.

www.iab.net/ugcplatform - Preview

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18 Mar 08

Who Uses Automotive User-Generated Content? by Chloe Stromberg - Forrester Research

www.forrester.com/...0,7211,42466,00.html - Preview

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iMedia Connection: How Auto Marketers Can Work with CGM

www.imediaconnection.com/...7815.asp - Preview

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09 Mar 08

Everywhere Magazine

Reisemagazin, das von seiner Community mitgestaltet wird.

www.everywheremag.com - Preview

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28 Aug 07

How companies can make the most of user-generated content

The success of online participatory media—video-sharing sites and corporate wikis alike—depends on the quality contributions of a small core of enthusiasts.

www.mckinseyquarterly.com/article_page.aspx - Preview

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