Johannes Kleske's Bookmarks tagged ugc →  View Popular

"User-Generated Content and Social Media Advertising Overview,” is a milestone document that helps marketers, agencies and publishers better understand how these platforms have fundamentally altered the digital experience for consumers and advertisers. The report defines UGC and social media, provides a detailed overview of the latest advertising opportunities, and details case studies of campaigns that have successfully utilized UGC and social media.

Tags: ugc, socialmedia, advertising on 2008-04-19 and saved by3 people -All Annotations (0) -About

more fromwww.iab.net

Tags: studie, automotive, auto, socialmedia, ugc on 2008-03-18 -All Annotations (0) -About

more fromwww.forrester.com

Tags: automotive, auto, car, ugc, socialmedia on 2008-03-18 -All Annotations (0) -About

more fromwww.imediaconnection.com

Reisemagazin, das von seiner Community mitgestaltet wird.

Tags: community, inspiration, magazine, print, publishing, travel, ugc, magazin on 2008-03-09 and saved by6 people -All Annotations (1) -About

more fromwww.everywheremag.com

The success of online participatory media—video-sharing sites and corporate wikis alike—depends on the quality contributions of a small core of enthusiasts.

Tags: ugc, socialsoftware, web2.0, study on 2007-08-28 -All Annotations (0) -About

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