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Apr
19
2008

"User-Generated Content and Social Media Advertising Overview,” is a milestone document that helps marketers, agencies and publishers better understand how these platforms have fundamentally altered the digital experience for consumers and advertisers. The report defines UGC and social media, provides a detailed overview of the latest advertising opportunities, and details case studies of campaigns that have successfully utilized UGC and social media.

www.iab.net/ugcplatform
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ugc socialmedia advertising

Mar
9
2008

Reisemagazin, das von seiner Community mitgestaltet wird.

www.everywheremag.com
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community inspiration magazine print publishing travel ugc magazin

Aug
28
2007

The success of online participatory media—video-sharing sites and corporate wikis alike—depends on the quality contributions of a small core of enthusiasts.

www.mckinseyquarterly.com/article_page.aspx
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ugc socialsoftware web2.0 study

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