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Social Media Monitoring Unternehmen
Interessante Backgroundinfos zur Social-Media-Kampagne des Steuersoftwareherstellers H&R Block. Inkl. Learnings am Ende.
Chrysler will in Zukunft intensiver den Kunden zuhören und hat dazu ein Programm mit 2000 Teilnehmern gelauncht, die zum einen Ideen des Konzerns bewerten sollen und zum anderen aber auch eigene Ideen einbringen dürfen.
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Chrysler will use the forum to listen to consumers' ideas and feedback, but will also introduce new ideas to the group and gauge their reactions. But Erich Merkle, director of forecasting for IRN Inc., warns that Chrysler can't use the board as a crutch. "You still need someone with an intuitive feel to make the decisions, not only for what customers want but for what customers don't even know yet that they want," Merkle told KickingTires.com. "You need someone like a Bob Lutz who says, ‘This is it.’"
Richtlinien von IBM für das Verhalten der Mitarbeiter in Blogs, Wikis, Social Networks etc.
Liste mit Fakeblog, die aufflogen.
Starbucks-Community, auf der Kunden ihre Wünsche und Vorschläge einreichen können. Andere können kommentieren und voten.
5000 ausgewählte Kunden von Chrysler dürfen in dieser geschlossenen Online-Community ihre Meinung sagen und Anregungen geben. Die entwickelten Ansätze sollen direkt in die Produktentwicklung eingehen.
SixApart, the blogging software firm with products like MovableType, Typepad and Vox, is now moving up the value chain into offering advertising and consulting services, and has bought New York City-based social media creative agency, Apperceptive.
coComment messes it up. Good example of how things can go wrong easily in the social-media-space.
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Making mistakes in social media is a lot like sticking daggers into a wooden fence. Just because you apologize and pull them out, they still leave the scars for others to see, and feel. Sometime apologies help people feel better, but they don’t fix perception. This is why thinking before engaging is critical to success in the world social media marketing. This is after all, about people.
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If a person only visits 7-11 sites in a day, what are the odds that some new micro-site is going to push its way into the mix?
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"we have to learn how to earn prime time now that we can't buy it."
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Review von drei Corporate Blogs (Lenovo, WellsFargo und Starbucks)
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We find ourselves constantly telling curious clients, "It's not all about blogs." (nor, is it all about Facebook or running ads on Federated Media).
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"The quick acceptance and genuine good will throughout the organization was inspiring. The greatest surprise came when a blogger complimented a competitor for a design choice, received some internal criticism for "aiding the enemy" but then turned that negativity to positive feelings when one writer said it made Lenovo blogs more authentic and genuine than the typical company PR blog."
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"User-Generated Content and Social Media Advertising Overview,” is a milestone document that helps marketers, agencies and publishers better understand how these platforms have fundamentally altered the digital experience for consumers and advertisers. The report defines UGC and social media, provides a detailed overview of the latest advertising opportunities, and details case studies of campaigns that have successfully utilized UGC and social media.
Artikel, den man als Social-Media-Enthusiast wahrscheinlich alle paar Wochen mal lesen sollte, um die richtige Perspektive zu behalten.
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Time Spent on Social Media, image via Museum 2.0
As you craft your social media marketing strategy, remember, you’re not normal.
Viele, viele Benchmarks für Social-Media-Kampagnen und Aktionen
Faktoren, an denen man den Erfolg von Social-Media-Aktionen messen könnte
Sehr guter Artikel darüber, wie Starbucks mit der Hilfe von Social Media seinen Kunden ein wesentlich besseres Erlebnis bringen kann.
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