Johannes Kleske's Library tagged socialmedia → View Popular

Filter:
All
Annotated

20 May 08

Umbria | Social Media Analysis for Consumer Insights

Social Media Monitoring Unternehmen

www.umbrialistens.com/ - Preview

socialmedia brandmonitoring monitoring blog

16 May 08

What Accountants Can Teach You About Using Social Media

Interessante Backgroundinfos zur Social-Media-Kampagne des Steuersoftwareherstellers H&R Block. Inkl. Learnings am Ende.

adage.com/...article - Preview

socialmedia campaign marketing agency article bestpractice benchmark twitterfeed

13 May 08

Chrysler launches industry first Online Customer Advisory Board

Chrysler will in Zukunft intensiver den Kunden zuhören und hat dazu ein Programm mit 2000 Teilnehmern gelauncht, die zum einen Ideen des Konzerns bewerten sollen und zum anderen aber auch eigene Ideen einbringen dürfen.

www.leftlanenews.com/e-customer-advisory-board.html - Preview

chrysler socialmedia benchmark embrazing groundswell automotive auto car

Chrysler will use the forum to listen to consumers' ideas and feedback, but will also introduce new ideas to the group and gauge their reactions. But Erich Merkle, director of forecasting for IRN Inc., warns that Chrysler can't use the board as a crutch. "You still need someone with an intuitive feel to make the decisions, not only for what customers want but for what customers don't even know yet that they want," Merkle told KickingTires.com. "You need someone like a Bob Lutz who says, ‘This is it.’"

IBM Social Computing Guidelines

Richtlinien von IBM für das Verhalten der Mitarbeiter in Blogs, Wikis, Social Networks etc.

www.ibm.com/...guidelines.html - Preview

ibm guidelines policy corporate socialmedia blogging

07 May 08

List of Flogs, Astroturfing, Fake Blogs, and Drag Queens

Liste mit Fakeblog, die aufflogen.

www.web-strategist.com/...gs-astroturfing-and-fake-blogs - Preview

astroturfing flogs socialmedia blog marketing

06 May 08

A Chronology of Brands that Got Punk’d by Social Media

www.web-strategist.com/...that-got-punkd-by-social-media - Preview

socialmedia groundswell list web2.0 community article

25 Apr 08

My Starbucks Idea

Starbucks-Community, auf der Kunden ihre Wünsche und Vorschläge einreichen können. Andere können kommentieren und voten.

mystarbucksidea.force.com/...home.jsp - Preview

starbucks socialmedia community feedback benchmark

23 Apr 08

Chrysler Advisory Board

5000 ausgewählte Kunden von Chrysler dürfen in dieser geschlossenen Online-Community ihre Meinung sagen und Anregungen geben. Die entwickelten Ansätze sollen direkt in die Produktentwicklung eingehen.

www.chryslerllc.com/...chrysler_listens - Preview

chrysler socialmedia community benchmark automotive auto

21 Apr 08

Apperceptive

Social-media-Agentur in NYC

apperceptive.com/ - Preview

nyc socialmedia agency

Blogging Software Firm SixApart Buys Social Media Agency Apperceptive | paidContent.org

SixApart, the blogging software firm with products like MovableType, Typepad and Vox, is now moving up the value chain into offering advertising and consulting services, and has bought New York City-based social media creative agency, Apperceptive.

www.paidcontent.org/...cial-media-agency-apperceptive - Preview

sixapart socialmedia agency advertising news article

20 Apr 08

More on coComment Advertising

coComment messes it up. Good example of how things can go wrong easily in the social-media-space.

climbtothestars.org/...more-on-cocomment-advertising - Preview

cocomment socialmedia ads advertising

Making mistakes in social media is a lot like sticking daggers into a wooden fence. Just because you apologize and pull them out, they still leave the scars for others to see, and feel. Sometime apologies help people feel better, but they don’t fix perception. This is why thinking before engaging is critical to success in the world social media marketing. This is after all, about people.

19 Apr 08

CrapHammer: MTV as an educator.

www.craphammer.ca/...mtv-as-an-educa.html - Preview

socialmedia strategy

If a person only visits 7-11 sites in a day, what are the odds that some new micro-site is going to push its way into the mix?
"we have to learn how to earn prime time now that we can't buy it."
1 more annotations...
- "Social Networks are all about
  facilitating human connections, and
  instead of talking about how we can do this—I hear marketers asking
  "how do we monetize" and "how do we advertise" on them."

Corporate Blogging Grown Up

Review von drei Corporate Blogs (Lenovo, WellsFargo und Starbucks)

johnbell.typepad.com/...corporate-blogg.html - Preview

socialmedia corporateblog article twitterfeed

We find ourselves constantly telling curious clients, "It's not all about blogs." (nor, is it all about Facebook or running ads on Federated Media).
"The quick acceptance and genuine good will throughout the organization was inspiring. The greatest surprise came when a blogger complimented a competitor for a design choice, received some internal criticism for "aiding the enemy" but then turned that negativity to positive feelings when one writer said it made Lenovo blogs more authentic and genuine than the typical company PR blog."
2 more annotations...
- "To provide an interesting experience to the readers worthy of their time and to persuade them that the passion of the company for its products and customers is genuine."
- No appreciable blogrolls anywhere. That seems to be a common issue with "official" corporate blogs. Linking feels like endorsement no doubt and that causes anxiety.

User-Generated Content & Social Media

"User-Generated Content and Social Media Advertising Overview,” is a milestone document that helps marketers, agencies and publishers better understand how these platforms have fundamentally altered the digital experience for consumers and advertisers. The report defines UGC and social media, provides a detailed overview of the latest advertising opportunities, and details case studies of campaigns that have successfully utilized UGC and social media.

www.iab.net/ugcplatform - Preview

ugc socialmedia advertising

18 Apr 08