Johannes Kleske's Library tagged corporateblog → View Popular

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25 Apr 08

Potentiale von Corporate Blogs als Online-Marketingplattform

Studie

www.fittkaumaass.com/...fm_pm_weblogs_240408.html - Preview

studie corporateblog

19 Apr 08

Corporate Blogging Grown Up

Review von drei Corporate Blogs (Lenovo, WellsFargo und Starbucks)

johnbell.typepad.com/...corporate-blogg.html - Preview

socialmedia corporateblog article twitterfeed

We find ourselves constantly telling curious clients, "It's not all about blogs." (nor, is it all about Facebook or running ads on Federated Media).
"The quick acceptance and genuine good will throughout the organization was inspiring. The greatest surprise came when a blogger complimented a competitor for a design choice, received some internal criticism for "aiding the enemy" but then turned that negativity to positive feelings when one writer said it made Lenovo blogs more authentic and genuine than the typical company PR blog."
2 more annotations...
- "To provide an interesting experience to the readers worthy of their time and to persuade them that the passion of the company for its products and customers is genuine."
- No appreciable blogrolls anywhere. That seems to be a common issue with "official" corporate blogs. Linking feels like endorsement no doubt and that causes anxiety.

18 Apr 08

Fortune 500 Business Blogging Wiki / Fortune 500 Business Blogging Wiki

This is a directory of Fortune 500 companies that have business blogs, defined as: active public blogs by company employees about the company and/or its products.

www.eu.socialtext.net/...index.cgi - Preview

wiki blogging corporateblog fortune500

29 Jan 08