Johannes Kleske's Library tagged corporateblog → View Popular, Search in Google

Apr

2008

Potentiale von Corporate Blogs als Online-Marketingplattform

Studie

www.fittkaumaass.com/...fm_pm_weblogs_240408.html

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studie corporateblog

Apr

2008

Corporate Blogging Grown Up

Review von drei Corporate Blogs (Lenovo, WellsFargo und Starbucks)

johnbell.typepad.com/...corporate-blogg.html

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socialmedia corporateblog article twitterfeed

We find ourselves constantly telling curious clients, "It's not all about blogs." (nor, is it all about Facebook or running ads on Federated Media).
"The quick acceptance and genuine good will throughout the organization was inspiring. The greatest surprise came when a blogger complimented a competitor for a design choice, received some internal criticism for "aiding the enemy" but then turned that negativity to positive feelings when one writer said it made Lenovo blogs more authentic and genuine than the typical company PR blog."
2 more annotation(s)...
- "To provide an interesting experience to the readers worthy of their time and to persuade them that the passion of the company for its products and customers is genuine."
- No appreciable blogrolls anywhere. That seems to be a common issue with "official" corporate blogs. Linking feels like endorsement no doubt and that causes anxiety.

Apr

2008

Fortune 500 Business Blogging Wiki / Fortune 500 Business Blogging Wiki

This is a directory of Fortune 500 companies that have business blogs, defined as: active public blogs by company employees about the company and/or its products.

www.eu.socialtext.net/...index.cgi

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wiki blogging corporateblog fortune500