Johannes Kleske's Library tagged → View Popular
19 Apr 08
Corporate Blogging Grown Up
Review von drei Corporate Blogs (Lenovo, WellsFargo und Starbucks)
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We find ourselves constantly telling curious clients, "It's not all about blogs." (nor, is it all about Facebook or running ads on Federated Media).
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"The quick acceptance and genuine good will throughout the organization was inspiring. The greatest surprise came when a blogger complimented a competitor for a design choice, received some internal criticism for "aiding the enemy" but then turned that negativity to positive feelings when one writer said it made Lenovo blogs more authentic and genuine than the typical company PR blog."
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18 Apr 08
Fortune 500 Business Blogging Wiki / Fortune 500 Business Blogging Wiki
This is a directory of Fortune 500 companies that have business blogs, defined as: active public blogs by company employees about the company and/or its products.
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