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Blogging Software Firm SixApart Buys Social Media Agency Apperceptive | paidContent.org
SixApart, the blogging software firm with products like MovableType, Typepad and Vox, is now moving up the value chain into offering advertising and consulting services, and has bought New York City-based social media creative agency, Apperceptive.
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coComment messes it up. Good example of how things can go wrong easily in the social-media-space.
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Making mistakes in social media is a lot like sticking daggers into a wooden fence. Just because you apologize and pull them out, they still leave the scars for others to see, and feel. Sometime apologies help people feel better, but they don’t fix perception. This is why thinking before engaging is critical to success in the world social media marketing. This is after all, about people.
User-Generated Content & Social Media
"User-Generated Content and Social Media Advertising Overview,” is a milestone document that helps marketers, agencies and publishers better understand how these platforms have fundamentally altered the digital experience for consumers and advertisers. The report defines UGC and social media, provides a detailed overview of the latest advertising opportunities, and details case studies of campaigns that have successfully utilized UGC and social media.
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