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13 Jan 07

Did Google confuse you with this blog post.

  • So I just got around to reading a post in the official Google Analytics blog called, "Absolute Unique Visitors" versus "New and Returning".  After reading that post for just a moment I was confused, which is a problem since I already understood the concept prior to reading the post in Google's Blog.  In other words their attempt to clairify the concept confused someone who already completely understood it.
     - jjspirko on 2007-01-13
12 Oct 06

The Need for Web Analytics Part 3

  • As soon as you progress in your internet marketing efforts to the point of being able to attract even the most modest amount of traffic to your web sites you need to become familiar with a concept that you simply can not afford to ignore, split testing.

    Fortunately or unfortunately depending on how you view it split testing is one of the most ignored concepts today. There are many successful marketers who could be a lot more successful with split testing, if you are a feel good type that wants everyone to be successful I think you would call this unfortunate.     - jjspirko on 2006-10-12
06 Sep 06

The Need for Web Analytics - Part 2

  • In Part 1 of this series (It is for Affiliate Marketers Too) I discussed how with just a little creative math and and adding a few redirecting URLs can allow an Affiliate Marketer a much better view into the metrics of their site. This next installment is also great for Affiliate Marketers, however, this next use of tracking software applies to anyone who has a web site and wishes to gain more traffic to it. Odds are that is you so let’s did right in! - jjspirko on 2006-09-06
25 Aug 06

Behavioral Metrics

  • NextStage Evolution, LLC, a Nashua-based software and services company founded in 2001, provides online marketers with the tools they need to qualify, quantify and accurately target those consumers who can take advantage of what they have to offer. We give our clients tools that allow them to determine and maximize mindshare while maintaining and improving their ecommerce, marketing and training efforts to best reach individual consumers. Our models are developed to provide online marketers with tools that allow them to get the right message to the right consumer and to measure the effectiveness of online marketing and communications methods without requiring consumers to interact in any specific way. - jjspirko on 2006-08-25
23 Aug 06

The Need for Web Analytics - Part 1

  • I thought that was a good incentive for me to post today and do a short series about the general importance of Analytics Software be it from Google or any source. Now most eCommerce companies that actively take orders on their own server do a reasonable job of tracking things via some type of tracking software. I find it is generally the Affiliate Marketer that fails to the highest degree to utilize such software effectively. The issue for affiliates is that once they send a visitor to an Affiliates Site they must rely on the partner to report any further information. - jjspirko on 2006-08-23
22 Aug 06

ComTech News » Search Marketing

  • Now most eCommerce companies that actively take orders on their own server do a reasonable job of tracking things via some type of tracking software. I find it is generally the Affiliate Marketer that fails to the highest degree to utilize such software effectively. The issue for affiliates is that once they send a visitor to an Affiliates Site they must rely on the partner to report any further information. - jjspirko on 2006-08-22
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