Skip to main content

James Herbert's Library tagged science →  View Popular, Search in Google

Feb
12
2011

I go to a lot of social media conferences and read a lot of social media advice and most of it is what I call 'unicorns and rainbows.' Stuff like 'engage in the conversation' or 'hug your followers.' It's good sounding advice, and hard to disagree with - I'm not going to tell you to punch your customers in the face. The problem is that it's not based on anything more substantial than what 'feels right' typically. I like to get beyond the unicorns and rainbows into the real data, the real science about why people behave the way they do online and how we as marketers can leverage that behavior.

danzarrella.com/f-social-media-at-harvard.html
- Preview

video media science socialmedia socialnetwork twitter facebook web2.0

1 - 1 of 1
Showing 20▼ items per page

Selected Tags

Related Tags

Highlighter, Sticky notes, Tagging, Groups and Network: integrated suite dramatically boosting research productivity. Learn more »

Join Diigo
Move to top