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segmentation crm

RFM Analysis is a database marketing technique that uses the Recency, Frequency, and Monetary Value of customers to predict when and whether they are likely to buy again. For decades, successful direct marketing companies have used RFM to segment the good customers from the bad, enabling them to apply the Pareto Principle (aka the 80/20 Rule) to their advantage. Using RFM Analysis is essential to developing an effective direct marketing strategy.

Now, for the first time, RFM Analysis is available as an inexpensive Web application built especially for small and medium sized direct marketing companies. With FreeRFM.com™, you can predict customer buying behavior six weeks in advance. Use it to...

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rfm customer segmentation database marketing