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eVergance Blog
This blog is an informal forum for members of the eVergance practice leadership team to share their perspectives on topics related to multi-channel call centers, Web 2.0, knowledge management and other topics central to improving customer service delivery.
Analysis: Consumer or Customer?
The fast changes the economy is experiencing are triggering a shift in buyer behavior. You won't see as many consumers, known for their ability to ingest mass quantities. What you'll see in their place are customers, a wary species known for its ability to sniff out value. CRM can no longer continue feeding the beast of yesteryear, writes columnist Denis Pombriant.
Free RFM Analysis and Customer Segmentation for Direct Marketing Companies
RFM Analysis is a database marketing technique that uses the Recency, Frequency, and Monetary Value of customers to predict when and whether they are likely to buy again. For decades, successful direct marketing companies have used RFM to segment the good customers from the bad, enabling them to apply the Pareto Principle (aka the 80/20 Rule) to their advantage. Using RFM Analysis is essential to developing an effective direct marketing strategy.
Now, for the first time, RFM Analysis is available as an inexpensive Web application built especially for small and medium sized direct marketing companies. With FreeRFM.com™, you can predict customer buying behavior six weeks in advance. Use it to...
E-Commerce News: Customer Loyalty: The Customer Loyalty Myth
Customer loyalty is one of many topics generating discussion this week in the world of CRM-centric blogs. What's customer loyalty worth? Many might instinctively respond to that question by saying loyalty is worth quite a lot, but is loyalty in and of itself a worthy goal to pursue? It's awfully difficult to measure, and it doesn't necessarily have much bearing on a company's bottom line.
Solvis Consulting, LLC: A Customer Definition
Without a concrete definition of what a customer is, your CRM strategy (processes, people, culture, technology), will always have the deal with the "definition of the day". Every employee will have different perceptions of what customer is, affecting the overall customer experience.
The Perfect Customer Experience: Twitter and Customer Relationships: Made For Each Other
When you’re talking with your best and most trusted friends, there is no need to defend yourself with disclaimers, overly defined examples, or defensible arguments. The conversation just happens. When two friends know each other very well they finish each others sentences.
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