Skip to main content

Jonathan Engelsma's Library tagged socialmedia →  View Popular

17 Nov 09

Social Media in the 2009 Inc. 500 - Center for Marketing Research - University of Massachusetts Dartmouth

  • This research proves once again that social media has penetrated parts of the business world at a tremendous speed. It also indicates that corporate familiarity with and usage of social media within the Inc. 500 has continued to grow in the past 12 months.

Most companies can’t connect social media efforts to success | {grow}

  • With nearly 3,000 valid respondents, this is probably the largest survey ever conducted on this subject and also represents one of a handful of social media research projects with a methodology and analytics that I actually trust. 

Surprising research shows high social media involvement from B2B | {grow}

  • This research should put an end to the argument over the relevance of social media in the industrial sector. In fact, it appears that by percentage, B2B is ahead of B2C in some key categories.
  • This research should put an end to the argument over the relevance of social media in the industrial sector. In fact, it appears that by percentage, B2B is ahead of B2C in some key categories.
10 Nov 09

Study Finds Social Media is Actually Social

  • According to a new study from Pew Internet and American Life Project, technology does not lead to social isolation, as many often suspected. Instead, researchers found that online participation and mobile phone usage leads to people having larger and more diverse core discussion networks.
  • On average, a person spends 195 days of the year having mobile phone contact with others, but face-to-face interactions occur on about 210 days per year.
  • 1 more annotations...
03 Nov 09

MediaPost Publications Forrester: Mobile Will Become The Hub Of Multichannel Consumer Relationships 10/28/2009

  • "Mobile will become the center of your digital channel relationships," Harteveldt said, pointing to 36% of smartphone users who access the Web daily from their devices. One in four use the device to research products they will buy either online or offline. The heavy lifting needed to become an effective multichannel marketer often involves eliminating silo operations; aggregating, analyzing and acting on consumer-profile data from across the company; and integrating online and offline consumer marketing, sales and service.
  • In a grab for young male consumers, Pizza Hut is using social media and mobile connected devices to partner with Electronic Arts Sports and other video game companies, fight night and films such as Terminator 4.
  • 1 more annotations...
30 Oct 09

Retailers Get Ready for Social Shopping Experience - eMarketer

  • People have long shared product opinions with friends and family through word-of-mouth. Today, social media tools enable consumers to extend their connections and conduct commerce in powerful new ways.

  • Social network users are a highly coveted group of consumers. Across all age brackets, they were more likely than average to make an online purchase, according to a May 2009 survey by Anderson Analytics.

    What’s more, social network users are sharing recommendations with greater frequency than generally expected. A Q1 2009 Razorfish survey of social network users found that some 29% reported sharing their views online at least every few weeks, while 10% said they made such contributions at least every few days.


HOW TO: Measure Social Media ROI

  • Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. This guide is designed to help you track down those pieces and determine the ROI you’re getting on social media.

STATS: 84% of Social Media Programs Don’t Measure ROI

  • n fact, 84% of respondents said they don’t currently measure the ROI (return on investment) of their social media programs.
22 Oct 09

Marketers salivating over smartphone potential - USATODAY.com

  • The number of people who use social networks from their smartphones skyrocketed 187%, to 18.3 million unique users, in July, compared with the same month a year earlier, says Nielsen. Social networking is among the fastest-growing activities on mobile devices, along with search and checking news, says Jon Stewart, Nielsen's research director for technology and search.
  • About 65 million of Facebook's 300 million members are mobile users. Eight months ago, it was 20 million. Of MySpace's estimated 125 million members worldwide, about 25 million use mobile devices. A year ago, it was 6 million.
21 Oct 09

trendwatching.com's October 2009 Trend Briefing covering "NOWISM"

  • NOWISM | “Consumers’ ingrained* lust for instant gratification is being satisfied by a host of novel, important (offline and online) real-time products, services and experiences. Consumers are also feverishly contributing to the real-time content avalanche that’s building as we speak. As a result, expect your brand and company to have no choice but to finally mirror and join the ‘now’, in all its splendid chaos, realness and excitement.”

Twitterers Keep Current

  • "I think you get a bit of an insight into the psychology of the
    different users of social networks.
20 Oct 09

54% Online Shoppers Report Transactions Impacted by Social Media | In This Issue | RIS News: Business/Technology Insights for Retail, Supermarket Executives



  • Further, the survey reveals that these shared experiences are highly influential and should therefore be a real business concern. More than half (54%) of all online adults said social media content has influenced their online transactions, with 82% of those reporting that social media has influenced their choice of vendor.
13 Oct 09

From SMCEDU: 5 Steps to Make the Social Web Work for Higher Ed

  • One of the questions posed was how those in academia can best put the social web to work for themselves. Far beyond Facebook and LinkedIn, how can this community harness the Internet to be smarter, more efficient, and more productive? Read on for our top five ideas.
12 Oct 09

How to Measure Social Media Payoff - CIO.com - Business Technology Leadership

  • Santucci and IT Vice President Beach Clark say the promotion also helped them calculate whether the aquarium's investment in social media is paying off, and by how much
02 Oct 09

Notes from CIMA’s Interactive Marketing Survey | CBD inTouch

  • Mobile and Social Media were identified as the “hot spots” for growth this next year; mobile growing 42%. Social Media will likely continue an upward growth although perhaps not as skyrocketing as the usage of Twitter (what other media outlet shot up 3,000% YoY?). But mobile is “new” in the sense that wider acceptance and trial of use by advertisers will occur. (I am already declaring 2010 as the year of Mobile. I have my reasons. Watch for that post soon). I am encouraged by this news because it gives us access to more touchpoints with the customer.
  • Mobile and Social Media were identified as the “hot spots” for growth this next year; mobile growing 42%. Social Media will likely continue an upward growth although perhaps not as skyrocketing as the usage of Twitter (what other media outlet shot up 3,000% YoY?). But mobile is “new” in the sense that wider acceptance and trial of use by advertisers will occur. (I am already declaring 2010 as the year of Mobile. I have my reasons. Watch for that post soon). I am encouraged by this news because it gives us access to more touchpoints with the customer.
  • 4 more annotations...
1 - 17 of 17
Showing 20▼ items per page

Selected Tags

Related Tags

Sponsored Links

Ads by Google

Highlighter, Sticky notes, Tagging, Groups and Network: integrated suite dramatically boosting research productivity. Learn more »

Join Diigo