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07 Jul 09

Learning Twitter? Don't Take Your Cue From These Ad Agencies - Agency News - Advertising Age

As Twitter moves into the business mainstream, one community has yet to fully embrace the social-networking tool du jour: advertising agencies.

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Twitter marketing advertising agencies social media digital microblogging

23 May 08

iMedia Connection: The X Factor: Don't get hustled by the social media frenzy

  • But what is it? Social media is merely a collection of various sites and techniques trying to get closer to the Holy Grail of every marketer: word-of-mouth transference. The difference this time is that unlike previous "hypes," it is the social infrastructure determining information, a multi-directional, multi-way chaotic conversation involving the consumer, and not the linear cascade from brand to agency to media to consumer… downward.
  • Those conversations were already happening, you just didn't know about them. Embrace them and learn from your audience.
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