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MediaShift . 5Across: Social Media Marketing 101 | PBS
There's a new series of demands being made in company meetings everywhere: "What is our social media strategy? What are we doing on Facebook and Twitter? I want followers and fans, and I want them now!"
But before companies large and small -- as well as non-profits and charities -- jump into social media, they need to take a deep breath and think about it. What are their goals? What kind of return on investment will they get? Even though it's free to set up fan pages and feeds, there's a time investment that may or may not pay off.
The Future of the Social Web
"Prior to leaving Forrester to join Altimeter Group, Jeremiah Owyang, along with Josh Bernoff, Cynthia N. Pflaum, and Emily Bowen, published a report that attempted to bring the future of the Social Web into focus. If we viewed the content of his research as a social object, the conversations that would transpire could in fact expedite the development and implementation of the most valuable predictions and observations contained within."
The Forrester Blog For Business Process & Applications Professionals
"I had the privilege to speak to the call center director, JoAnne at InfusionSoft.com when I first started my research on the affects of social media on customer service. I had asked some of the luminaries in social CRM, like Paul Greenberg, who I should talk to. He suggested I should speak to Helpstream. Bob Warfield, the CEO of Helpstream.com connected me to JoAnne."
6 Must Read Posts about the ROI of Social Media
"Here are 5 of the best posts I’ve read recently (and some not so recently) about the ROI of social media. I think while we’re all continuing to think a lot about this issue, it’s becoming less and less about simply proving our case to the powers that be and more and more about finding a simple, replicable system for what’s worth measuring and why. For the association industry, measuring engagement is one significant piece of this puzzle, but all nonprofits still have businesses to run and it’s worth having a look at what some smart people have said about it all."
Have you considered segmenting your Twitter strategy?
"I had an illuminating discussion with Delphine Remy-Boutang (@DelphRB), who is a social media marketing manager at IBM. She has run some successful social media campaigns and has pulled together some great slides evangelizing the use of social media for B2B marketing."
The 22 Step Social Media Marketing Plan
"Over the past couple of months, I’ve been curating a list of social media marketing examples. The list started with 100 examples (including 35+ from Mashable) and has since tripled in size with the participation of over a hundred contributors with examples from companies around the world."
Network Strategy and the Anti-Defense
"You can't defend a centralized structure against a network attack in the traditional sense (just ask Twitter). But you can anti-defend against a network attack, by decentralizing your own resources to the edges — something that, in physical warfare, is a
Creating Your Social Media Plan | Using Social Media for Business
If you enter into social media without a plan, you will fail. Period.
Amazon Acquisitions and Investments | Zappos
"There's a reason that Amazon is the largest online retailer in the world, it realises that if a rival firm is too much of a threat, instead of competing with them, just buy them!"
Amazon, Barnes & Noble, and the Battle for E-Books
There's a battle emerging over the industry structure of e-books: Amazon has one approach, Barnes & Noble another. Will the clash play out like the computer wars of the late 80s, or the music wars of the late 90s? Let's take a look.
Twitter is Top Social Media Platform at Fortune 100 Companies
Lots of big brands are embracing social media, but which platform is most popular? At least as far as Fortune 100 companies go, Twitter (Twitter) easily takes the top spot, according to a recent study from PR firm Burson-Marsteller.
Hal Varian on how the Web challenges managers - The McKinsey Quarterly - Hal Varian web challenge managers - Strategy - Innovation
"Google’s chief economist says executives in wired organizations need a sharper understanding of how technology empowers innovation".
Newspaper execs treading carefully on antitrust laws » Nieman Journalism Lab
The Nieman Journalism Lab is a collaborative attempt to figure out how quality journalism can survive and thrive in the Internet age.
Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
Blog on Web Strategy worth follow
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