Jorge Acosta's Library tagged socialmedia →  View Popular

"I was in the midst of putting together a presentation on how to leverage social media to grow your business when I came across the following presentation. Whilst it’s more a listing of social media examples rather than specific case studies on the objectives and benefits achieved by these businesses, it does give some great ideas on how companies are leveraging social media."

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"How Ashton Kutcher is pioneering a new kind of media business, bridging Hollywood, technology, and Madison Avenue. Really. "

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"Individuals and organizations gave their responses around the web this month. In case you missed it, here is a roundup of some valuable recommendations."

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There's a new series of demands being made in company meetings everywhere: "What is our social media strategy? What are we doing on Facebook and Twitter? I want followers and fans, and I want them now!"
But before companies large and small -- as well as non-profits and charities -- jump into social media, they need to take a deep breath and think about it. What are their goals? What kind of return on investment will they get? Even though it's free to set up fan pages and feeds, there's a time investment that may or may not pay off.

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5across socialmedia marketing MediaShift strategy business

"INTERACTIVE MARKETING BUDGETS --ACROSS INDUSTRIES
My friends at Forrester (where I used to work as an Analyst) sent me their latest report forecasting budgets on Interactive Marketing across multiple industries. I'll continue to rely on their expert data and insights to make decisions. Former teammate Shar VanBoskirk published the report "US Interactive Marketing Forecast By Industry, 2009 To 2014""

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2009 Forrester eMarketing InteractiveMarketing marketing business statistics research socialmedia

"Influence is difficult to ascertain online. What about that guy on Twitter with 25,000 followers? Isn’t he influential? What about that woman who has 5,000 RSS subscribers? She has to be influential, correct?
People who are truly influential become conduits for human based filtering and content discovery within their communities, as members of the community look to the person of influence to connect them to people and content they should trust, and fuel positive community growth."

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"In the beginning there were ISPs, which then gave way to portals ― aggregators of content and links ― which then led to the rise of “search” as the dominant form of Internet navigation or, how we get to where we we’re going on the web. However, as with most forms of evolution, change is constant, and over the past two years search navigation has appeared to shift to social media."

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"Deloitte LLP’s Technology, Media & Telecommunications (TMT) practice has recently released the results of the 2009 Tribalization of Business Study, which evaluates the perceived potential of online communities* and identifies how enterprises believe they may better leverage them. Conducted in conjunction with Beeline Labs and the Society for New Communications Research, this second edition of the Tribalization of Business Study measured the responses of more than 400 companies including Fortune 100 organizations which have created and maintain online communities today."

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2009 study statistics survey Deloitte socialmedia market marketing business

"Forrester (news, site) recently asked how much of what you know about your business ecosystem comes from controlled, structured sources like surveys, product registration forms, customer interviews and market reports? If the answer is "just about everything," then you're leaving a huge amount of data on the table and then tossing it in the trash."

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Marketers don't think they're very good at measuring social media. When my colleague Emily Riley asked marketers to rate their ability to measure the impact of their social media initiatives, the average grade they gave themselves was 4.5 out of 10. Not a great score -- especially given that accountability is one of the key selling points of interactive marketing. So I've spent a lot of time this year trying to understand why marketers aren't good at measuring social media -- and how they can do better.

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"What might a P2P business look like? Well, that may be too long a topic to cover in a blog post – hence the book, but what I can share today is a short list of characteristics you might find when encountering (or looking for) such a business culture."

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p2p TheBrandBuilder marketing socialmedia socialbusiness SocialRelationshipManagement

"Prior to leaving Forrester to join Altimeter Group, Jeremiah Owyang, along with Josh Bernoff, Cynthia N. Pflaum, and Emily Bowen, published a report that attempted to bring the future of the Social Web into focus. If we viewed the content of his research as a social object, the conversations that would transpire could in fact expedite the development and implementation of the most valuable predictions and observations contained within."

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socialmedia marketing strategy Forrester future socialnetwork SocialRelationshipManagement SRM

"I had the privilege to speak to the call center director, JoAnne at InfusionSoft.com when I first started my research on the affects of social media on customer service. I had asked some of the luminaries in social CRM, like Paul Greenberg, who I should talk to. He suggested I should speak to Helpstream. Bob Warfield, the CEO of Helpstream.com connected me to JoAnne."

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"Here are 5 of the best posts I’ve read recently (and some not so recently) about the ROI of social media. I think while we’re all continuing to think a lot about this issue, it’s becoming less and less about simply proving our case to the powers that be and more and more about finding a simple, replicable system for what’s worth measuring and why. For the association industry, measuring engagement is one significant piece of this puzzle, but all nonprofits still have businesses to run and it’s worth having a look at what some smart people have said about it all."

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socialmedia ROI marketing strategy SocialMediaToday

"I had an illuminating discussion with Delphine Remy-Boutang (@DelphRB), who is a social media marketing manager at IBM. She has run some successful social media campaigns and has pulled together some great slides evangelizing the use of social media for B2B marketing."

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twitter segmenting socialmedia strategy marketing IBM

"Last night I returned from a whirlwind trip to Ogilvy in Mexico City, where I was lucky enough to conduct a day long training session for 15 of the office’s most social media savvy staff. Having the opportunity to broaden my horizons beyond the US, and look at social through a more global lens was invaluable. Below are FIVE key insights I picked up from my research, and great discussions I had with my Ogilvy team members and Jesus Hoyos (President of the Social Media Club – Mexico City):"

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Mexico socialmedia Ogilvy Blog marketing trends advertising

"You have, essentially, the social media architect and the social media developer. Each capable in their own right, and each equally incapable in so many others. And therein lies the gap."

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The BBC is establishing a new position in its UK newsroom in an attempt to adjust to a new media landscape

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HKS maintains a social media presence on several popular sites, and also hosts some multimedia content (like blogs, RSS feeds, and slideshows).

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So you want to start or grow a customer engagement, community-building or social media practice at work (or for a client) and you’re having a tough time getting the key decision-maker onboard?

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BrandBuilder ROI marketing socialmedia metrics analytics