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While I was preparing my presentation for “Starting the Conversation,” a social media workshop hosted by SocialMediaClub, I wound up drafting version one of the manifesto for helping marketers adapt to the rapidly evolving realm of social media.

In the past, I’ve spoken at PR, tech, and communications events about Social Media and how companies can engage in the conversations taking place with or without them. As much as I wanted to look into the future, I was rooted in the present as a means to connect it to the past. There are just too many new things to introduce to people and even more reasons why they should care.

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There's something that needs to be made blatantly clear regarding the internet: One million unique visitors that spend less than one minute on a website and do not return is not really "traffic."

I hear so many companies (and you know who you are) that throw out these lofty, excitable "numbers," as if they're pulling in a large, coveted audience, but that is the equivalent of a million people driving by McDonald's every thirty days, taking a look, and not one going in to order a sandwich.

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In recent months it’s become apparent that a lot of people find themselves overwhelmed by too much information. Subscribe to too many RSS feeds and follow too many people of Twitter and FriendFeed and suddenly you find yourself struggling to keep up with what is mostly irrelevant nonsense. Louis Gray wrote a commonsense post on his blog this weekend: “You Control Your Noise Velocity“. Louis’ straightforward point is that rather than complain about too much noise, you should just make sure you only subscribe to as much as you feel comfortable with.

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I had been using a short list of social media principles with my clients. When I started writing my book I wanted to codify them. So research was in order. Imagine my surprise when I found page after page after page of social media principles.

The initial research turned up sixty four of the little buggers. I’ll post my own personal list of social media principles that should make all these a little more concise and coherent.

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Jeremiah Owyang lists 50 ways you can use social media. Listen up Bloggers!!!

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David Spark discussed some of the biggest mistakes made by social media gurus, from writing on your own Facebook wall to hiring voice talent for podcasts.

Think you know what you’re doing every time you engage in social media? Neither do I, and neither do the social media gurus I spoke to about their biggest social networking blunders. In an effort to learn from others’ mistakes, here’s a list of some all star errors in judgment from some social media all stars. I’ll lead off the order by admitting an error of my own.

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The world of Socialized Media is maturing and along with it, our knowledge, expertise, reach, and personal and represented brands are only flourishing. It will continue as long as we realize that these new social tools and networks require an entirely new commitment and embodiment of what we personify and how we can be a genuine resource to the people who define the communities that are important to us.

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As the economy slows, the social web is actually getting a lot faster. This will throw digital marketers another major curve to contend with.

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Today I am going to focus on what you can learn from your competitors if you are smart enough. Click the above link and read on!

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We really can’t deny the fact that businesses are testing out Twitter as part of their steps into the social media landscape. You can say it’s a stupid application, that no business gets done there, but there are too many of us (including me) that can disagree and point out business value. I’m not going to address the naysayers much with this. Instead, I’m going to offer 50 thoughts for people looking to use Twitter for business.

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The Social Media Classroom (SMC) is a new project started by Howard Rheingold which offers an open-source Drupal-based web service to teachers and students for the purpose of introducing social media into the classroom. The service includes tools like forums, blogs, wikis, chat, social bookmarking, RSS, microblogging, widgets, video conferencing, and more.

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Louis Gray discusses the future of social media.

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