J. D. Ebberly's Library tagged communications →  View Popular

While I was preparing my presentation for “Starting the Conversation,” a social media workshop hosted by SocialMediaClub, I wound up drafting version one of the manifesto for helping marketers adapt to the rapidly evolving realm of social media.

In the past, I’ve spoken at PR, tech, and communications events about Social Media and how companies can engage in the conversations taking place with or without them. As much as I wanted to look into the future, I was rooted in the present as a means to connect it to the past. There are just too many new things to introduce to people and even more reasons why they should care.

www.briansolis.com/...munications-manifesto-for.html - Preview

PR2.0 SocialMediaManifesto communications marketing integration manifesto BrianSolis socialmedia web2.0 communication social media pr social.marketing

Viral marketing is the process of using peer-to-peer communications in order to rapidly spread information about a brand or message. The term ‘viral’ stems from the concept of a ‘virus’, a self-perpetuating phenomenon which infects whatever it comes in contact with, spreading itself in an expanding outward arc. Your message is the virus. The carriers are your audience.

People encounter specific data or ideas daily and pass it on to their friends and other people in their network. All things equal, one can say that information is shared more rapidly when the recipient has a strong emotional connection with the specific message. They adore it. They despise it. They are deeply puzzled by it. It makes them upset. It makes them happy.

www.doshdosh.com/keting-is-emotional-engagement - Preview

viral engagement communications emotionalengagement peertopeer branding DoshDosh Maki socialnetworking networks marketing

One of the most important responsibilities of a website is to communicate with its visitors. Regardless of whether the site is a blog, a portfolio site, a corporate site, or an e-commerce site, it exists to communicate with visitors. The communication in some cases is two ways (blog comments are an example), but in many ways the website is communicating to visitors before they even offer their feedback. In order for the site to communicate effectively the designer and site owner need to clear purpose of what messages should be evident to visitors. In my opinion, improving the communication is an ongoing process. As I evaluate my own sites, or those of clients, these are some of the factors that I consider.

vandelaydesign.com/...communicate-with-visitors - Preview

vandelay webdev websites visitors communications