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FTC Tells Amateur Bloggers to Disclose Freebies or Be Fined | Epicenter | Wired.com
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Under the new rules, a hiking enthusiast with a personal blog who got a free backpack would have to tell her readers about the gift and also disclose it in any online review. By contrast, established review sites such as Consumer Reports or Wired.com’s Gadget Lab do not need to disclose whether or not they get freebies or what they do with them. (For the record, at Wired.com, most anything of value that can be returned is.)
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The Commission acknowledges that bloggers may be subject to different disclosure requirements than reviewers in traditional media. In general, under usual circumstances, the Commission does not consider reviews published in traditional media to be sponsored advertising messages. [K]nowing whether the media entity that published the review paid for the item in question would not affect the weight consumers give to the reviewer’s statements. [...]
In contrast, if a blogger’s statement on his personal blog or elsewhere (e.g., the site of an online retailer of electronic products) qualifies as an “endorsement” – i.e., as a sponsored message – due to the blogger’s relationship with the advertiser or the value of the merchandise he has received and has been asked to review by that advertiser, knowing these facts might affect the weight consumers give to his review.
Advertising - F.T.C. to Rule Blogs Must Disclose Gifts or Pay for Reviews - NYTimes.com
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The F.T.C. said that beginning on Dec. 1, bloggers who review products must disclose any connection with advertisers, including, in most cases, the receipt of free products and whether or not they were paid in any way by advertisers, as occurs frequently. The new rules also take aim at celebrities, who will now need to disclose any ties to companies, should they promote products on a talk show or on Twitter. A second major change, which was not aimed specifically at bloggers or social media, was to eliminate the ability of advertisers to gush about results that differ from what is typical — for instance, from a weight loss supplement.
19 Reasons You Should Blog And Not Just Tweet
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Careful of how much time you devote to Twitter instead of contributing to your own channel. Spend the most time nurturing that - time spent in Twitter comes at the opportunity cost of fresh content to your blog. You can use Twitter and other micro networks to draw subscribers and interest, but the premier value is in working on your own material in a unique space.
100 Best Blogs for Those Who Want to Change the World | Best Universities
The world is full of visionaries and people who want to make a difference in the world, and many of those people share their knowledge online through their blogs. Whether you want to change the world through environment, humanitarianism, business, or any other way, there’s a blog out there that can offer you guidance and inspiration. Read on, and you’ll find 100 blogs that can help you change the world.
Educational Leadership:How Teachers Learn:Learning with Blogs and Wikis
Blogs become a forum for public articulation—and public articulation is essential for educators interested in refining and revising their thinking about teaching and learning.
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School leaders are beginning to believe in the human capacity of their faculties and are structuring opportunities for teachers to reflect on instruction together. These joint efforts are targeted and specific, increasing educators' motivation and engagement.
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Specifically, thousands of accomplished educators are now writing blogs about teaching and learning, bringing transparency to both the art and the science of their practice. In every content area and grade level and in schools of varying sizes and from different geographic locations, educators are actively reflecting on instruction, challenging assumptions, questioning policies, offering advice, designing solutions, and learning together. And all this collective knowledge is readily available for free.
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Social Media Will Change Your Business - BusinessWeek
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The printing press set the model for mass media. A lucky handful owns the publishing machinery and controls the information. Whether at newspapers or global manufacturing giants, they decide what the masses will learn. This elite still holds sway at most companies. You know them. They generally park in sheltered spaces, have longer rides on elevators, and avoid the cafeteria. They keep the secrets safe and coif the company's message. Then they distribute it—usually on a need-to-know basis—to customers, employees, investors, and the press.
That's the world of mass media, and the blogs are turning it on its head. Set up a free account at Blogger or other blog services, and you see right away that the cost of publishing has fallen practically to zero. Any dolt with a working computer and an Internet connection can become a blog publisher in the 10 minutes it takes to sign up.
Sure, most blogs are painfully primitive. That's not the point. They represent power. Look at it this way: In the age of mass media, publications like ours print the news. Sources try to get quoted, but the decision is ours. Ditto with letters to the editor. Now instead of just speaking through us, they can blog. And if they master the ins and outs of this new art—like how to get other bloggers to link to them—they reach a huge audience.
11 Non-Traditional Uses of WordPress
In this article we’ll take a look at a combination of tutorials, plugins and themes that can help you to use WordPress in non-traditional ways. Hopefully you’ll find something that you can use, or at least something that will be a valuable learning resource for extending your knowledge and skills of working with WordPress.
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the end result is a moderated directory
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reate a directory on your website or blog where users can submit information about themselves or their business.
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The Winnie the Pooh Guide to Blogging — Copyblogger
Given that the happiness and feelings of his friends are Pooh’s chief concern (other than hunny, that is), he’d likely build a strong community as a blogger. Here are six social media lessons we can all learn from the lovable bear who’s stuffed with fluff.
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Tug on their sleeve. Tap on their shoulder. Pull on their hand. Whisper in their ear.
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If the person you are talking to doesn’t appear to be listening, be patient. It may simply be that he has a small piece of fluff in his ear.
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Blog Post Ideas That Always Generate Buzz
With so much talk about use of the newer platforms, I thought it would be worthwhile to throw some blog post ideas at you that never go out of style and always generate buzz. These should be applicable to any niche:
Blog Smarter | Zemanta Ltd.
look at installing this for firefox -- I don't think scribefire will work for multi computer users on one comptuer
Getting started with ScribeFire - ScribeFire: Fire up your blogging
install this on my laptop and look at it's usefulness in the classroom with our projects and blogs
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