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The Nature Conservancy is a global conservation organization dedicated to protecting ecologically important areas. The organization’s social media strategy is simple: find where people spend time online and engage them in those places. One example of how

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(Lil) Green Patch, one of the most popular applications on the social networking website Facebook, is adorable, annoying or just too cutesy to be taken seriously, depending on whom you ask. But for the Nature Conservancy, it has become a small gold mine.

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A Google Map showing the 400 largest charities in the United States.

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Want to raise more money for your cause on Facebook? Sure, we all do! Here's a simple model that helps increase your ROI by raising (much) more money in less time. Learn how my organization, The Nature Conservancy became the third-highest performing nonpr

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A profile of The Nature Conservancy's new president and chief executive officer, Mark Tercek: "Everything is linked to life on this planet -- from the air we breathe, to the water we drink, to the foods we eat and the soils we grow them on, to the medicin

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Please join me and nonprofit social media superstar Beth Kanter for a free, live online chat today at The Chronicle of Philanthropy's web site -- we'll be answering your questions about how nonprofits can promote their web sites without a lot of $$$.

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What if there was a place where we could all exchange what we learn as we go about our daily business? Well, we are building such a place. A place where people and organizations can connect about subjects and places. A place called connectipedia...

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The Adobe Developer Connection (ADC) Write and Give Program gave $6000 USD to charities in the second quarter of 2008.

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Live chat w/ Seth Godin, marketing guru regarding how to best market your nonprofit/charity,b oth online anf off.

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Welcome to Stop Climate Change Now, a Social Change application which raises donation money solely through advertising revenue meaning you never spend a cent! Proceeds from Stop Climate Change Now are donated weekly to The Nature Conservancy

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One cent won't save the world, but one cent from 60 million people can!

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In support of Earth Day, deviantART will donate 10% of all prints sales from our Store on Earth Day (April 22nd) to The Nature Conservancy, and we invite you to support this cause as well as supporting your favorite artists.

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The Nature Conservancy's "Plant a Billion Trees Campaign" is well on its way to reaching its goal of restoring and planting one billion trees by 2015 in one of the world’s most threatened landscapes.

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Web sites let you donate to charity just by doing searches or clicking on ad banners. And it doesn't cost you anything. Facebook users, meanwhile, are funding rainforest preservation in Costa Rica by building gardens on each other's profile home pages.

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Users earn money by generating karma points through inviting friends, sending gifts and participating in the community. As you earn more karma points, the donation goes up.

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Great article in the Chronicle of Philanthropy about how nonprofits are using Facebook "causes" to raise awareness and donations for their work. The Nature Conservancy is featured alongside the Humane Society of the United States and other charities.

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