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Cool Green Science
Check out The Nature Conservancy's new blog on conservation, science and green living!
Innovative Giving: The Nature Conservancy and (Lil) Green Patch
The Nature Conservancy is a global conservation organization dedicated to protecting ecologically important areas. The organization’s social media strategy is simple: find where people spend time online and engage them in those places. One example of how
The Nature Conservancy - Nature Conservancy President, Mark Tercek on ...
An open letter on President-elect Barack Obama from Mark Tercek, CEO of The Nature Conservancy: "Conservation progress in America has come in moments of national realization that our future is threatened by the destruction of our natural resources. Now is
Facebook, Twitter help organizations connect with donors and raise awareness
(Lil) Green Patch, one of the most popular applications on the social networking website Facebook, is adorable, annoying or just too cutesy to be taken seriously, depending on whom you ask. But for the Nature Conservancy, it has become a small gold mine.
Only 18% of Americans believe that Climate Change real, caused by humans, and harmful
The American Climate Values Survey finds that only 18% of survey respondents strongly believe that climate change is real, human-caused and harmful. It also found that political party affiliation is the single largest indicator as to whether people see cl
Expedition to the Great Bear Rainforest
Wolves, grizzly bears, dolphins and whales? All in one place? That place is Canada’s Great Bear Rainforest and our lead scientist Sanjayan has sent us video, images and diary entries from his trip into one of the last old-growth temperate rainforests. F
Fundraising On Facebook: A New Model for Fundraising on Facebook Using an Old Skool Tool: Cause-Related Marketing
Want to raise more money for your cause on Facebook? Sure, we all do! Here's a simple model that helps increase your ROI by raising (much) more money in less time. Learn how my organization, The Nature Conservancy became the third-highest performing nonpr
Your Vote Counts: You decide which charity received $1 million dollars!
Think of the $1 million as a pie. Each organization's slice of that pie depends on how many votes it receives. More votes = more money. Please support my organization, THE NATURE CONSERVANCY, so that we can continue our conservation work around the world
Forget the biofuels hype - Run your car on vegetable oil
Biofuels made from corn have serious drawbacks -- land conversion from forest to agriculture creates a huge carbon debt. But any diesel vehicle can be made to run on waste vegetable oil (WVO), a recycled waste product that produces lower emissions.
Can Dogs Help Find and Save Endangered Species?
Can Rogue the dog help The Nature Conservancy save endangered species in Oregon? See a great video and photos!
Profile of Mark Tercek: President/CEO of The Nature Conservancy
A profile of The Nature Conservancy's new president and chief executive officer, Mark Tercek: "Everything is linked to life on this planet -- from the air we breathe, to the water we drink, to the foods we eat and the soils we grow them on, to the medicin
8 Ecofriendly Facebook Applications - Fresh Greens (usnews.com)
The granddaddy of green Facebook apps, Lil' Green Patch puts a patch of grass on your profile that you can fill with cute* stuff. The more people who use the application, the more money sponsors donate to the Nature Conservancy's Adopt an Acre program.
Michael Stein's NON-PROFIT TECHNOLOGY BLOG: Building your Donor base on Facebook - The Nature Conservancy's experience.
There's been a lot of excitement in the last year about social networking in general, and about Facebook in particular. But is there really ROI for non-profit participation on these sites? Here's a success story.
Fundraising on Facebook: A Case-Study
A case study of cause-related marketing (CRM) as a method of fundraising and building general support and awareness for nonprofits marketing themselves on Facebook.
The best explosion that you'll see all day... and it's good for the environment!
First come the blasts: The thunderous sounds of more than 100 tons of explosives ripping through tightly packed soil.
Then, the water — more than 2,500 acres flooded in less than an hour.
This isn't a scene from a Hollywood blockbuster. It's the l
Wordle - Social Media Marketing for The Nature Conservancy
Visualization of the tags that I've used on Del.icio.us as part of my social media marketing activites for The Nature Conservancy.
Nature Activities - Green Weddings: Top 10 Tips for a Green Wedding
Green is the new color of the wedding season! Great tips on how to reduce the impact of your wedding
JS Online: Business is motivated to protect environment
Not only do many business people believe that climate change will increasingly damage the environment and economy, they are acting more quickly on solutions than their counterparts in the public sector.
Top 10 Ways to Help Save Our Oceans
This World Ocean Day, June 8th, The Nature Conservancy is offering simple tips to help restore oceans and coasts around the world.
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