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03 Mar 09

Outdoors retailers band together to develop eco-index

In the fiercely competitive outdoor industry, projects don't often bring together Nike, Columbia Sportswear, Keen, REI and dozens of other companies -- especially to improve each other's products.

But shoe, clothing and gear makers are collaborating on a

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10 Nov 08

The Nature Conservancy - Nature Conservancy President, Mark Tercek on ...

An open letter on President-elect Barack Obama from Mark Tercek, CEO of The Nature Conservancy: "Conservation progress in America has come in moments of national realization that our future is threatened by the destruction of our natural resources. Now is

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27 Oct 08

Only 18% of Americans believe that Climate Change real, caused by humans, and harmful

The American Climate Values Survey finds that only 18% of survey respondents strongly believe that climate change is real, human-caused and harmful. It also found that political party affiliation is the single largest indicator as to whether people see cl

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10 Oct 08

Expedition to the Great Bear Rainforest

Wolves, grizzly bears, dolphins and whales? All in one place? That place is Canada’s Great Bear Rainforest and our lead scientist Sanjayan has sent us video, images and diary entries from his trip into one of the last old-growth temperate rainforests. F

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29 Sep 08

Fundraising On Facebook: A New Model for Fundraising on Facebook Using an Old Skool Tool: Cause-Related Marketing

Want to raise more money for your cause on Facebook? Sure, we all do! Here's a simple model that helps increase your ROI by raising (much) more money in less time. Learn how my organization, The Nature Conservancy became the third-highest performing nonpr

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17 Sep 08

Your Vote Counts: You decide which charity received $1 million dollars!

Think of the $1 million as a pie. Each organization's slice of that pie depends on how many votes it receives. More votes = more money. Please support my organization, THE NATURE CONSERVANCY, so that we can continue our conservation work around the world

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28 Aug 08

Forget the biofuels hype - Run your car on vegetable oil

Biofuels made from corn have serious drawbacks -- land conversion from forest to agriculture creates a huge carbon debt. But any diesel vehicle can be made to run on waste vegetable oil (WVO), a recycled waste product that produces lower emissions.

www.nature.org/...art25347.html - Preview

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14 Aug 08

8 Ecofriendly Facebook Applications

Aside from being a welcome distraction for office drones across the country, Facebook applications can do some good. These eight applications encourage greener habits among Facebook users.

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08 Aug 08

Social and Nonprofits ROI: Case Study Slam

PLEASE VOTE for this SXSW panel session that I'm participating in! Description: Using a poetry slam format, each panelist will present a five-minute poem or story about how their organization has successfully implemented a social media strategy experiment

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Social Change Behind the Firewall

PLEASE VOTE for this SXSW panel session that I'm participating in! Description: Successful nonprofits using social media are masters of social change behind the firewall. This panel shares best practices through stories from nonprofit institutions and ex

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31 Mar 08

Social News for Social Good: Building Buzz and Breaking Records with Digg » SlideShare

A Web Executive Seminar presentation about how the Nature Conservancy uses Digg.com to great awareness of their news stories. The presentation was made by by by Jonathon D. Colman, Associate Director, Digital Marketing.

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