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10 Apr 08

Types of Social Media Content - A Conceptual Overview [SearchEngineWatch]

If social media success = 1/2 social network + 1/2 quality content ... an understanding of both social network building and content development is necessary.

blog.searchenginewatch.com/...080408-070000 - Preview

socialmedia content marketing

15 Jan 08

Business Gets Social - eMarketer

  • the number of people involved in purchase decisions continues to grow, averaging 21 people in larger companies
  • B2B professionals were asked what sources were most helpful to them in the purchase decision-making process
08 Oct 07

Times to Stop Charging for Parts of Its Web Site - New York Times

  • In addition to opening the entire site to all readers, The Times will also make available its archives from 1987 to the present without charge, as well as those from 1851 to 1922, which are in the public domain. There will be charges for some material from the period 1923 to 1986, and some will be free.
  • The Times’s site has about 13 million unique visitors each month, according to Nielsen/NetRatings
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14 Mar 07

SXSW: Why Marketers Need To Work With People Media

  • the dirty little secret is that
    those pages don't monetize nearly as well as many other pages - which are either
    contextually rich (in some areas) or the direct result of a user request (such as
    search). So the challenge is to figure out how to adequately compensate the individuals
    behind 'people media'.
  • 15% of ads on FM Publishing leveraged unique creative like
    thi
  • 1 more annotations...
09 Mar 07

USA Today social redesign - 92% don't like it - Don Dodge on The Next Big Thing

    • Test changes carefully with a test group of users before implementing a design.
    • Don't change features and UI design at the same time. Do one or the other, not both.
    • Communicate with your users well in advance about coming changes
    • Listen to user feedback and respond immediately
  • For every person who complains there are 10 more who feel the same but don't bother to complain.
  • 1 more annotations...
15 Dec 06

Top mistakes made by new online publishers

  • this thinking provides a convenient excuse for newspapers too cheap to pay for reporters with real world training in their beats
  • Focus instead on building a relationship with your readers that develops a useful publication, filled with engaging information that they will not want to do without.
  • 8 more annotations...
19 Nov 06

Social Networks are the New Media » GigaOM

  • as Marshall McLuhan3 might say, “the people are the message” when it comes to social networks. So for any player who seeks to enter this industry and become the next social networking phenom, the key is to look at self-expression and social networks as a new medium and to view the audience itself as a new generation of “cultural products”.
  • Now, social networks are broadening the scope of cultural media to include “identity production”
  • 5 more annotations...

Rise of the Socially-Integrated Media Empire » GigaOM

  • But in order to survive via social integration, the players must first understand the real strategic implications of social media.
  • But just as the Internet was not a subset of AOL, social media will not become a subset of traditional media. In fact, social media will increasingly begin to compete directly with traditional media consumption. Yes, it is true that the media output produced and distributed by the audience itself will generally be of lower production value and quality. Even so, they will prove highly competitive to Hollywood products, as the personal engagement factor inherent in personal media outweighs any loss of production value.

You, Me, and Dupree, but can I have the ads on the side? - Dealing_with_Darwin

  • The interests of readers, sellers, and publishers never quite align, but as long as the value proposition is strong enough to each constituency, the system is able to transcend its disconnects.
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