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17 Mar 08

Is Facebook’s Platform a strategic mistake? » VentureBeat

  • First, platform does little to build the network, because while a large number of applications is an important reason for people to buy Windows, a large number of relevant users is the most important reason for people to join Facebook.
14 Mar 08

New Sales Program Pays Facebook Members - New York Times

  • a new application aims to inject more commerce into the social playground by paying Facebook members who help merchants sell to their friends.
  • All the inventory, order processing and delivery arrangements are handled by the merchants -- just as they would be for any other sale.
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02 Mar 08

35 Ways to Stream Your Life - ReadWriteWeb

  • Lifestreaming apps generally fall into two categories: those that help you keep track of and display your own lifestream and those that help you keep track of your friend's lifestreams (or both).
28 Feb 08

Home - Graphing Social Patterns West 2008: O'Reilly Conferences, San Diego, CA, 03/03/2008 - 03/04/2008

    • Business & Marketing strategy:


      • The Future of Social Networks
      • Overview of MySpace Platform & OpenSocial
      • Platform Integration: Bebo, NetVibes, Meebo, Friendster
      • Marketing Your Business on Facebook
      • Widget Strategies for Social Networks
      • Privacy Management & Data Portability for Social Networks
      • Platform Technical Overviews: Facebook & MySpace
      • Social App Development 101: Elements of Style
      • Intro to OpenSocial Apps and Containers
      • Viral Strategy and Engineering the Viral Loop
      • Driving Fanatic User Engagement and Retention
      • Business Models, Ad Networks and Monetization
06 Feb 08

Zombies and Scrabble Knock-Offs to Invade MySpace - Bits - Technology - New York Times Blog

  • MySpace will now overtly endorse and attempt to nurture that widget ecosystem.
  • Facebook for pioneering the fashionable phenomenon of open platforms.
31 Jan 08

Social networking site Bebo aligns itself with TV, film, and music companies | last100

  • By opening up our platform to media owners, who gain free access to our community while retaining control over their brand, their content, and their revenues, we are creating valuable new inventory for advertisers and a new business model for the entire media industry.”
  • Bebo already produces original content with “LonelyGirl 15″ spin-off “Kate Modern”, “Sofia’s Diary”, and “The Gap Year”
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03 Apr 07

Gold rush is on for virtual worlds - Yahoo! News

  • given the wide range of uses for online worlds — games, communication within companies, flirting, self-expression — it's not clear that a single world is going to dominate
  • These avatars can interact with each other via text chats and commerce, providing a social element that virtual-world pioneers see as more realistic and engaging than chat rooms and MySpace pages.
  • 2 more annotations...
14 Mar 07

SXSW: Why Marketers Need To Work With People Media

  • BoingBoing
  • 15% of ads on FM Publishing leveraged unique creative like
    thi
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