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27 Jan 08

“Top Friends” Ranks as Most Engaged Facebook Application Among U.S. Internet Users in November 2007, According to comScore Widget Metrix

  • Measurement of Facebook applications requires that a user
    actively engage with the application, different from the reporting of other
    widgets, which are measured in terms of views or exposures.
  • “The
    widget space is rapidly evolving, and we are continuing to add various widget
    file types into our definition to provide the most accurate and comprehensive
    reporting in the marketplace
  • 2 more annotations...
15 Jan 08

Business Gets Social - eMarketer

  • the number of people involved in purchase decisions continues to grow, averaging 21 people in larger companies
  • B2B professionals were asked what sources were most helpful to them in the purchase decision-making process
16 Jul 07

Online Video Ads: Just Wait

  • Even at $4.3 billion, spending on video ads would account for just $1 of every $10 of Internet advertising.
  • Television advertising is expected to top $46.3 billion in 2011
  • 3 more annotations...
26 Nov 06

Survey: Social-network sites could also lure shoppers - USATODAY.com

  • The online survey of 1,098 consumers was done earlier this month by Opinion Research.
  • Source: American Marketing Association online Nov. 9-12 survey of 1,098 consumers.
  • 6 more annotations...

MySpace Store Could Make Billions? - Mashable!

  • The advantage of selling through social networks is a recommendation from a trusted friend,
  • The AMA released a survey today in which 47% of consumers said they’d use social networks to find and discuss holiday gift ideas, while 29% said they would buy products through those sites. 51% said they’d look for discounts on social networks, another 51% said they’d download coupons and 18% said they’d read or write product reviews.
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