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17 Mar 08
Is Facebook’s Platform a strategic mistake? » VentureBeat
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First, platform does little to build the network, because while a large number of applications is an important reason for people to buy Windows, a large number of relevant users is the most important reason for people to join Facebook.
14 Mar 08
New Sales Program Pays Facebook Members - New York Times
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a new application aims to inject more commerce into the social playground by paying Facebook members who help merchants sell to their friends.
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All the inventory, order processing and delivery arrangements are handled by the merchants -- just as they would be for any other sale.
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11 Mar 08
Facebook CEO's Keynote Turns Into a Mess in Texas - Advertising Age - Digital
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He passed along stories he'd heard about Facebook connections helping bring Western cultural influence to students of fundamentalist Islam in Lebanon and uniting people in Colombia against FARC, a marxist guerilla group in the country classified by some nations as a terrorist group. He also talked about a system that will reward users for posting relevant items other people find useful and limit those who send unpopular items. And he addressed the failures of Beacon, a feature that published online shopping information and endorsements to your friends
when you purchased, say, movie tickets with a partner site.
28 Feb 08
Home - Graphing Social Patterns West 2008: O'Reilly Conferences, San Diego, CA, 03/03/2008 - 03/04/2008
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- The Future of Social Networks
- Overview of MySpace Platform & OpenSocial
- Platform Integration: Bebo, NetVibes, Meebo, Friendster
- Marketing Your Business on Facebook
- Widget Strategies for Social Networks
- Privacy Management & Data Portability for Social Networks
- Platform Technical Overviews: Facebook & MySpace
- Social App Development 101: Elements of Style
- Intro to OpenSocial Apps and Containers
- Viral Strategy and Engineering the Viral Loop
- Driving Fanatic User Engagement and Retention
- Business Models, Ad Networks and Monetization
Business & Marketing strategy:
06 Feb 08
Zombies and Scrabble Knock-Offs to Invade MySpace - Bits - Technology - New York Times Blog
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MySpace will now overtly endorse and attempt to nurture that widget ecosystem.
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Facebook for pioneering the fashionable phenomenon of open platforms.
Amazon's Hot New Item: Its Data Center - New York Times
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Amazon is making an even greater stretch -- selling storage, computing power and other behind-the-scenes data center services.
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Amazon Web Services' Elastic Compute Cloud.
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