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27 Feb 08

Interactive Advertising Revenues to Reach US$147 Billion Globally by 2012, According to The Kelsey Group’s Annual Forecast - The Kelsey Group

  • Interactive advertising, which comprises search
    (including local search), display advertising, classifieds and other
    interactive ad products
  • directional advertising, which comprises
    local search, print Yellow Pages and Internet Yellow Pages (IYP)
18 Feb 08

Strike Over, New Media Spending Begins - eMarketer

  • "broadband media" included online streaming video and downloadable media; the latter consisted of podcasts and ad-supported music and video download services.
  • The non-linear TV services category referred to video-on-demand (both cable and IPTV) and DVR service.
  • 1 more annotations...
05 Feb 08

For Marketing, the Most Valuable Player Might Be YouTube - New York Times

  • Now the strategy among sponsors is to maximize postgame exposure to help amortize the eye-popping cost of a Super Sunday spot — this time, an estimated $2.7 million for each 30 seconds of national air time.
  • the commercials “got a higher audience than the game” in homes
  • 8 more annotations...
01 Feb 08

Box.net launches OpenBox: One place to save all your stuff, everywhere [video update] | Webware : Cool Web apps for everyone

  • ttempting to give consumers not only a central storage drive for their files from different Web services, but also create a platform that others can integrate their systems to make things intuitive, and less of a hassle for the end user.
  • The big draw to OpenBox is that you're going to be able to open up files in any pertinent third-party Web service that can interact with the file, along with being able to access and save files to your Box.net Web storage from these "away" sites.
  • 1 more annotations...
15 Jan 08

3 Hidden Trends in 2008 - eMarketer

  • advertising on social networks and online video are both projected to
    grow at double-digit rates this year.
  • they will account for only
    $2.9 billion, or about 10% of total online advertising dollars projected for
    2008.
  • 6 more annotations...
16 Jul 07

Online Video Ads: Just Wait

  • Even at $4.3 billion, spending on video ads would account for just $1 of every $10 of Internet advertising.
  • Television advertising is expected to top $46.3 billion in 2011
  • 3 more annotations...
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