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27 Feb 08
Interactive Advertising Revenues to Reach US$147 Billion Globally by 2012, According to The Kelsey Group’s Annual Forecast - The Kelsey Group
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Interactive advertising, which comprises search
(including local search), display advertising, classifieds and other
interactive ad products -
directional advertising, which comprises
local search, print Yellow Pages and Internet Yellow Pages (IYP)
18 Feb 08
Strike Over, New Media Spending Begins - eMarketer
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"broadband media" included online streaming video and downloadable media; the latter consisted of podcasts and ad-supported music and video download services.
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The non-linear TV services category referred to video-on-demand (both cable and IPTV) and DVR service.
- 1 more annotations...
05 Feb 08
For Marketing, the Most Valuable Player Might Be YouTube - New York Times
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Now the strategy among sponsors is to maximize postgame exposure to help amortize the eye-popping cost of a Super Sunday spot — this time, an estimated $2.7 million for each 30 seconds of national air time.
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the commercials “got a higher audience than the game” in homes
- 8 more annotations...
01 Feb 08
Box.net launches OpenBox: One place to save all your stuff, everywhere [video update] | Webware : Cool Web apps for everyone
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ttempting to give consumers not only a central storage drive for their files from different Web services, but also create a platform that others can integrate their systems to make things intuitive, and less of a hassle for the end user.
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The big draw to OpenBox is that you're going to be able to open up files in any pertinent third-party Web service that can interact with the file, along with being able to access and save files to your Box.net Web storage from these "away" sites.
- 1 more annotations...
15 Jan 08
3 Hidden Trends in 2008 - eMarketer
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advertising on social networks and online video are both projected to
grow at double-digit rates this year. -
they will account for only
$2.9 billion, or about 10% of total online advertising dollars projected for
2008. - 6 more annotations...
18 Jul 07
Why the FTC Will Likely Block the Google-DoubleClick Merger | The Precursor Blog by Scott Cleland
16 Jul 07
Online Video Ads: Just Wait
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Even at $4.3 billion, spending on video ads would account for just $1 of every $10 of Internet advertising.
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Television advertising is expected to top $46.3 billion in 2011
- 3 more annotations...
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