nielsen - Jackie on Diigo

according to a Nielsen/NetRatings study of how MySpace, Facebook and Bebo are performing in the UK in terms of growth, global popularity and the degree to which they share audiences.
MySpace does trail the other two when it comes to user engagement.
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- there is a high degree of audience sharing going on, as Britons online satisfy their increasing appetite for social networking or decide on which network is best for them

24 Jan 08

Top 10 US Social-Network and Blog Site Rankings Issued for Nov. - Marketing Charts

www.marketingcharts.com/...e-rankings-issued-for-nov-2750 - Preview

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13 Jul 07

New Web Metric Shifts Power - PC World

www.pcworld.com/...article.html - Preview

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Nielsen/NetRatings will still report page views as a secondary metric, and it will continue to reevaluate its primary metric as technology continues to evolve

19 Jan 07

Newspapers See Success in Moving to Blogs - Micro Persuasion

www.micropersuasion.com/...newspapers_see_.html - Preview

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Our job is to connect.
Stories won't be written and "put to bed." They will be co-written and re-written by journalists and readers together.
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- The press simply is a fast follower.
- According to Nielsen/NetRatings

07 Jan 07

Year-end music stats - The Long Tail

www.longtail.com/...yearend_music_s.html - Preview

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15 Dec 06

弹出窗口作怪网站流量疯狂飚升 - CNET科技资讯网

www.cnetnews.com.cn/...0,3800050307,39559560,00.htm - Preview

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13 Dec 06

In Web Traffic Tallies, Intruders Can Say You Visited Them - New York Times

www.nytimes.com/...11push.html - Preview

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Zango, one of the largest adware companies
It is a cat-and-mouse game
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- Mr. Ross and executives at comScore, a rival measurement company, say they can usually detect such activity and remove it from their data. But both companies concede that they cannot catch everything.
- “non-user-requested” traffic
- “push traffic,
- Entrepreneur.com’s pop-ups were unusual because they contained news content, like articles on how to start a small business, making them hard to distinguish from an intentional visit to Entrepreneur.com’s site.
- The New York Times Company and other newspaper concerns, in a lawsuit involving adware. The publishers had sued to prevent pop-ups, by the Gator Corporation, from appearing on their Web sites. The suit was settled in 2003 under terms that were not disclosed
- pop-ups could be a legitimate way to reach new viewers if the publisher took certain precautions, like not using pop-ups to inflate traffic or satisfy orders from advertisers.

12 Dec 06

For Google, the YouTube litigation threat was overblown. - Dec. 8, 2006

money.cnn.com/...youtube_piracy.biz2 - Preview

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Spending millions developing sitcoms only to mothball them halfway through the season? Try developing a three-minute sketch first, rather than a whole pilot, and see if it flies on YouTube. Not sure who to cast in the lead role of your latest crime drama? Show online viewers the audition tapes and let them choose for you.
YouTube could be a boon for the networks in unforeseen ways, too.
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- old media partners would get the lion's share of advertising revenues.
- conversations have been going on with all the key players" on developing and making money out of YouTube
- Networks now have both YouTube figures and Nielsen numbers at their disposal. "CBS is learning about its audience as never before,
- The Nielsen ratings did more than give CBS a lift. It provided key evidence in the war between copyright owners and freeloaders.

10 Dec 06

YouTube makes the move on TV's "old rich people"

arstechnica.com/...20061127-8290.html - Preview

data demographic emarketer nielsen youtube

the group of people who watch YouTube videos the most
are the 35-64 group, at 54.5 percent. In contrast, people aged from 2-34 comprise 41.3 percent of YouTube viewers, with the 25-34 subgroup comprising 19.1 percent of the total.
Kids aged 12-17 made up only 12.6 percent of the total.
Nielsen/Netratings found that 55 percent of YouTube users were between the ages of 35 to 64.
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- Comscore looked at
  US YouTube visitors specifically and found that 48 percent of them were in the 35 to 64 age category.
- the group of people who watch YouTube videos the most
  are the 35-64 group, at 54.5 percent. In contrast, people aged from 2-34 comprise 41.3 percent of YouTube viewers, with the 25-34 subgroup comprising 19.1 percent of the total.
  Kids aged 12-17 made up only 12.6 percent of the total.
- Nielsen/Netratings found that 55 percent of YouTube users were between the ages of 35 to 64. C
- The fact that older, richer eyeballs are peering at YouTube videos makes that space especially attractive for advertisers. It also explains why Internet video
  companies are trying so hard to legitimize online video and fix any outstanding copyright concerns. If you
  build it, it appears that they will come.
- a unrelated study in
  the UK that was just released says that 43% of viewers who watched online video said that they watched less TV as a result.
- In recent years the TV industry has had to
  deal with rapidly declining viewership in the 18-34 age bracket, and now it is clear that the ages of people turning to the Internet for entertainment are much, much broader
- Not only are older viewers a large proportion of YouTube visitors, but they are also likely to be well-heeled. Comscore's data put only 38.4 percent of visitors' income bracket
  at below $60,000, with 61.6 percent earning above that figure.

01 Dec 06

O, Come All Ye Online Shoppers

www.businessweek.com/...tc20061128_710744.htm - Preview

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It's a trend bolstered both by the increased convenience of shopping online, thanks to comparison sites and better-designed store Web pages, as well as the breadth of products available online, including sell-out items such as the Nintendo (NTDOY) Wii.
The increase is likely to be felt among standalone online stores as well as the online arms of brick-and-mortar retailers.